Monday, May 23, 2011

Spotted Ratings, Sunday 5/22/11


WHAT MATTERS:
  • Many of the Sunday staples have wrapped up their seasons, but there were plenty of originals floating around. Family Guy topped 'em all, but the Celebrity Apprentice (up 20% from last week in its season finale) and the resurrection of the Billboard Music Awards were close behind. Most of Fox's animation was slightly down from last week on finale night.
  • The Jesse Stone movies continue to redefine the word "old-skewing" with each one that airs. The latest Tom Selleck movie, Jesse Stone: Innocents Lost, averaged just a 1.3 demo but had 13.93 million viewers! That means only about twelve percent of the audience was in the adults 18-49 demo. The performance meant CBS was way out ahead in the viewership race but way behind everyone in the demo race. You do occasionally see a network finish first in one metric and fourth in the other, but usually not by such huge margins in both cases at the same time.

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
America's Funniest Home Videos 1.6 5 -11% n/a n/a 4.3 -4% 27 -10% 17/25
The Billboard Music Awards 3.0 8 n/a +88% n/a 6.7 n/a 30 n/a 1/1

60 Minutes 1.6 5 -6% n/a n/a 4.3 -7% 27 -31% 23/31
60 Minutes 1.6 5 +0% +0% +0% 6.5 +53% 20 -30% 23/32
Movie: Jesse Stone: Innocents Lost 1.3 3 n/a -19% n/a 9.8 n/a 12 n/a 1/1

Dateline Sun 1.3 4 +30% n/a n/a 4.6 -14% 22 +30% 2/17
Minute to Win It 1.2 3 +9% -8% +18% 6.9 -39% 15 -13% 10/24
Celebrity Apprentice 3.0 7 +20% +150% +33% 7.5 -30% 27 +7% 3/12

The Simpsons (oR) 1.0 4 n/a n/a n/a 4.5 n/a 18 n/a n/a
American Dad! 1.7 5 -6% +70% -23% 4.5 +0% 27 -25% 15/19
The Simpsons 2.5 7 -4% +47% -6% 5.8 -18% 30 -23% 19/22
Bob's Burgers 2.1 6 -5% -16% -4% 5.8 -18% 27 -11% 9/13
Family Guy 3.1 7 -3% +48% -5% 7.3 -24% 30 -14% 16/18

VIEWING LEVELS:

Slot Min HUT Calc HUT Max HUT
7-8pm 28.2 31.6 35.0
8-9pm 32.9 36.0 36.7
9-10pm 40.7 41.6 48.5
10-11pm* 0.0 40.6 100.0
8-10pm 37.3 38.9 42.9

*- This is a very rare occasion when nothing airs entirely within an hour, so there's nothing I can draw from to calculate definite minimums and maximums.

This evening compared to last year 

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot.

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TVByTheNumbers

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