Friday, May 20, 2011

Spotted Ratings, Thursday 5/19/11


WHAT MATTERS:
  • It was finale night for most of the big four. The only real standout in a good way was The Office, up 18% from last week and 12% year-to-year as it brought in a cavalcade of guest stars. It and Bones (3.2) were the only season finales to finish with above-season-average numbers. Bones was also significantly up year-to-year thanks to its move to the post-American Idol slot.
  • The Big Bang Theory and Grey's Anatomy both got week-to-week bumps but were hugely down (over 30%) year-to-year. In the case of Grey's, it just has the misfortune of going up against the show's huge finale of last year, a number so improbable it actually inspired me to write the Finale Spike post. Big Bang continues to suffer from its Thursday move, meanwhile.
  • Several other finales got zero or almost zero bump week-to-week: Bones, The Mentalist, Parks & Recreation, Rules of Engagement and Wipeout. But a couple of these non-bumps come with caveats. The Mentalist aired two hours rather than one and, in posting just a 2.5 at 9:00, perhaps illustrated why exactly CBS kept it in its 10:00 slot. Parks & Recreation aired for an hour at 10:00 and took a big dip at 10:30 (2.4 -> 2.0).

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
Winter Wipeout 1.7 5 +0% n/a n/a 11.2 -9% 13 -27% 13/15
Grey's Anatomy 3.6 9 +13% +112% +0% 10.4 +11% 26 -12% 18/21
Private Practice 2.5 7 +9% -31% +13% 8.8 +12% 23 -7% 14/21

The Big Bang Theory 3.6 12 +6% n/a n/a 9.7 -13% 27 -10% 21/24
Rules of Engagement 2.5 7 +0% -31% +6% 10.0 -8% 20 -14% 19/24
The Mentalist 2.8 7 +4% +12% -4% 9.7 +37% 20 -4% 15/23

The Office (R) 1.2 4 -8% n/a n/a 12.1 +0% 9 -10% 17/27
The Office (R) 1.5 4 +25% +25% +0% 11.0 -9% 12 +12% 6/28
The Office 3.9 10 +18% +160% +15% 10.1 +4% 28 +5% 7/24
Parks & Recreation 2.4 6 +20% -38% +63% 9.3 +6% 21 -1% 6/15
Parks & Recreation 2.0 5 -17% -17% -38% 9.3 +0% 19 -18% 14/16

American Idol Th 6.3 20 -3% n/a n/a 6.6 -11% 49 -9% 14/18
Bones 3.2 8 +0% -49% -3% 10.8 +16% 23 +7% 7/23

Smallville (oR) 0.5 2 n/a n/a n/a 13.0 n/a 4 n/a n/a

VIEWING LEVELS:

Slot Min HUT Calc HUT Max HUT
8-9pm 30.5 31.9 32.6
9-10pm 37.4 38.9 41.6
10-11pm 35.8 38.5 39.2
8-10pm 34.7 35.2 35.6

This evening compared to last year 
 
KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot.

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TVByTheNumbers
 
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