Friday, May 6, 2011

Spotted Ratings, Thursday 5/5/11


WHAT MATTERS:
  • More new lows for CBS, with season lows for The Big Bang Theory (its lowest levels since season 1), Rules of Engagement (its lowest levels in about two years) and CSI (series low). All the shows took small drops from the already brutal numbers from last week and were around 25% below average.
  • The biggest mover was Wipeout, which posted an ugly series low 1.4. Bones and Nikita picked back up to normal recent results after unusually bad showings last week.
  • The Office came back down to earth from the Carell finale, but it's still at typical late-season levels. Despite that lead-in drop, Parks & Recreation and 30 Rock both rallied significantly after airing at weird start times last week. Parks and Bones were the only shows above average.

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
Winter Wipeout 1.4 5 -26% n/a n/a 11.6 +10% 11 -43% 13/13
Grey's Anatomy 3.5 10 -5% +150% +0% 9.3 -7% 27 -16% 18/19
Private Practice 2.3 6 +5% -34% -5% 7.9 -4% 23 -15% 15/19

The Big Bang Theory 3.2 11 -3% n/a n/a 10.5 +8% 23 -22% 22/22
Rules of Engagement 2.2 7 -4% -31% -3% 10.1 +4% 18 -25% 22/22
CSI 2.3 6 -4% +5% -4% 10.5 -7% 18 -24% 21/21
The Mentalist 2.7 7 +4% +17% -4% 7.2 -5% 27 -8% 19/21

Community 1.5 5 +7% n/a n/a 12.2 +5% 11 -20% 20/23
The Office (R) 1.1 3 -21% -27% +7% 11.2 +6% 9 -19% 20/25
The Office 3.5 10 -17% +218% -21% 9.8 -13% 26 -7% 15/22
Parks & Recreation 2.5 7 +9% -29% -17% 9.8 -17% 20 +2% 3/12
30 Rock 2.1 6 +11% -16% +9% 8.8 +4% 20 -8% 16/22
Outsourced 1.5 4 -12% -29% -5% 8.8 +85% 16 -30% 16/21

American Idol Th 6.3 20 +11% n/a n/a 6.7 -1% 48 -10% 13/16
Bones 3.2 9 +14% -49% +11% 9.6 -12% 25 +8% 7/21

The Vampire Diaries 1.3 4 +8% n/a n/a 11.7 +4% 10 -11% 14/21
Nikita 0.8 2 +33% -38% +8% 12.0 -8% 6 -13% 12/21

VIEWING LEVELS: 

Slot Min HUT Calc HUT Max HUT
8-9pm 30.5 31.0 32.2
9-10pm 34.6 36.1 37.4
10-11pm 35.3 37.8 41.1
8-10pm 31.3 33.3 34.3

How this evening in broadcast primetime did compared to last year 
 
KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot.

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TVByTheNumbers
 
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