Sunday, May 8, 2011

Spotted Ratings, Friday 5/6/11


 WHAT MATTERS:
  • I noted back when CBS axed Chaos and announced the early return of Flashpoint that I didn't think the show would make a meaningful improvement on the Chaos ratings. On premiere night, Flashpoint indeed built by just one-tenth on the third and final Chaos airing. And Flashpoint dropped after the premiere last season. With yet another weak lead-in at 8pm, CSI: NY and Blue Bloods both dropped a tick, and Blue Bloods tied a series low.
  • Kitchen Nightmares made it back to about average levels following its weak showing last week. Perhaps it benefited from the absence of CBS' royal wedding special. But Fringe dropped 25% from Nightmares and tied a series low. Not good for finale night, but the renewal's secure.
  • The Bin Laden news following the royal wedding news means we're probably in for a second straight above-average week for the newsmagazines. 20/20 and Dateline were both more than 10% above average. The 60 Minutes interview with Obama tonight (Sunday) should do even better.

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
Shark Tank 1.2 5 +0% n/a n/a 4.3 -7% 22 -13% 5/8
Primetime: What Would You Do? 1.2 4 +0% +0% -14% 5.4 +8% 18 -19% 21/23
20/20 1.7 5 +6% +42% +0% 5.4 +9% 24 +11% 6/36

Flashpoint 1.1 4 +0% n/a n/a 4.4 -10% 20 -4% 2/3
CSI: NY 1.6 5 -6% +45% -39% 5.0 -0% 24 -9% 18/21
Blue Bloods 1.5 5 -6% -6% -6% 5.8 +18% 21 -16% 20/21

Friday Night Lights 0.8 3 +14% n/a n/a 4.7 -8% 15 -4% 3/4
Dateline Fri 1.6 5 +33% +100% +14% 5.3 -5% 23 +12% 6/31

Kitchen Nightmares 1.6 6 +23% n/a n/a 3.9 -13% 29 -1% 6/12
Fringe 1.2 4 -8% -25% +23% 5.4 -0% 18 -28% 21/22

Smallville 0.8 3 +0% n/a n/a 4.7 -6% 15 -24% 19/20
Supernatural 1.0 3 +11% +25% +0% 5.6 -3% 15 -1% 6/20

VIEWING LEVELS: 

Slot Min HUT Calc HUT Max HUT
8-9pm 23.8 26.2 27.8
9-10pm 28.2 31.4 35.7
10-11pm 30.0 32.0 34.4
8-10pm 26.0 28.8 31.3

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot.

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TVByTheNumbers

This evening compared to last year 

More Friday Spotted Ratings.

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