Wednesday, May 18, 2011

Spotted Ratings, Tuesday 5/17/11: Breaking Bad


WHAT MATTERS:
  • CBS had the best night, with all three shows up double digits in their season finales. The biggest mover of the three was The Good Wife, up 20% from last week in what'll be its last airing on Tuesday.
  • NBC also had good things to report, with The Biggest Loser up three tenths and back to above its season average and The Voice holding about steady after its big drop last week. There was definitely reason to worry after all the negative reaction to the battle rounds, but this was a good hold.
  • A special airing of Breaking In dropped by 41% from its much-lower-than-usual Raising Hope lead-in and was down 43% from its last post-Idol airing. It's now dead beyond any doubt, I would think. I was interested in how it would do because I like studying big lead-in changes, but I didn't have any expectations that it'd make Fox change its mind. I think it had to be at probably around a 2.0+ to get them to think about it. I predicted a 1.5 and figured that anything above that would mean the show was at least stronger than it had appeared to be, for whatever that would've been worth. Instead... it's about as strong as it appeared to this retentionista, maybe a little weaker.

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
Dancing with the Stars (R) 2.5 7 +19% n/a n/a 11.2 +8% 18 +17% 1/4
Dancing with the Stars Tue 3.5 9 +3% +40% +19% 8.5 +12% 29 +4% 3/8
Body of Proof 2.1 5 +0% -40% +3% 12.1 +3% 16 -10% 6/9

NCIS 4.0 11 +14% n/a n/a 9.7 +8% 29 +0% 9/24
NCIS: Los Angeles 3.3 8 +18% -18% +14% 8.7 +6% 28 -2% 12/24
The Good Wife 2.4 6 +20% -27% +18% 11.6 -3% 18 +9% 5/23

The Biggest Loser 2.9 8 +12% n/a n/a 9.9 +9% 23 +3% 7/20
The Voice 4.5 11 -4% +55% +12% 7.9 +10% 34 -14% 4/4

Glee 3.6 10 -3% n/a n/a 10.1 +15% 26 -19% 19/20
Raising Hope 2.2 6 +10% -39% -3% 10.2 +10% 18 -12% 15/22
Breaking In 1.3 3 -43% -41% -69% 10.2 +32% 11 -50% 7/7

One Tree Hill 0.7 2 +17% n/a n/a 13.0 +9% 5 -20% 16/22
Hellcats 0.5 1 +0% -29% +17% 11.5 +10% 4 -37% 18/22

VIEWING LEVELS:

Slot Min HUT Calc HUT Max HUT
8-9pm 34.3 36.1 38.4
9-10pm 38.2 39.2 41.8
10-11pm 38.7 40.9 43.3
8-10pm 36.0 37.4 39.3

This evening compared to last year

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot.

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TVByTheNumbers

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