Monday, May 30, 2011

Updated for 2010-11: Network 18-49 Averages in the 2000s


Did one of these last year and figured it was worth an update with the 2010-11 regular season officially in the books. NBC rode the Winter Olympics to a tie with ABC last year, the first time in six years they weren't in outright fourth place, but they're back in the gutter this year with no major sporting event to help them.



2000-01 Notes
ABC 4.4
CBS 4.0 Super Bowl
NBC 4.8
Fox 4.5


2001-02 Notes
ABC 3.6
CBS 3.9
NBC 5.2 Winter Olympics
Fox 4.0 Super Bowl


2002-03 Notes
ABC 3.8 Super Bowl
CBS 3.8
NBC 4.5
Fox 4.3


2003-04 Notes
ABC 3.2
CBS 3.95* Super Bowl
NBC 4.2
Fox 4.1

*- The number I saw for CBS came before finals were available on the last day of the season, and it wasn't certain whether it'd end up being a 3.9 or 4.0. So I went with 3.95, which is likely even more accurate than the other two numbers would be.


2004-05 Notes
ABC 3.7
CBS 4.0
NBC 3.5
Fox 4.1 Super Bowl


2005-06 Notes
ABC 4.0 Super Bowl
CBS 3.8
NBC 3.3 Winter Olympics
Fox 4.1


2006-07 Notes
ABC 3.5
CBS 3.7 Super Bowl
NBC 3.1
Fox 4.0


2007-08* Notes
ABC 3.0
CBS 3.0
NBC 2.8
Fox 4.2 Super Bowl

*- This was the year when the WGA strike shortened the seasons of almost all scripted shows. Aside from Fox, which benefited from the Super Bowl and the still full-strength American Idol, it was a rough year for the networks.


2008-09 Notes
ABC 2.9
CBS 3.1
NBC 2.8 Super Bowl
Fox 3.6


2009-10 Notes
ABC 2.7
CBS 3.2 Super Bowl
NBC 2.7 Winter Olympics
Fox 3.7


2010-11 Notes
ABC 2.5
CBS 2.9
NBC 2.3
Fox 3.5 Super Bowl

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