Tuesday, May 3, 2011

Spotted Ratings, Sunday 5/1/11


WHAT MATTERS:
  • President Obama's primetime interruption at 10:45 ET/7:45 PT had weird ramifications across all of primetime. (I'm putting all stats below that involve timeslots in the less-accurate blue because of that.) The best showings of the evening seemed to be shows in the first half of Sunday primetime despite many of them being totally preempted out west. Dateline had one of its best Sunday showings of the season, then America's Next Great Restaurant hit a series high for its finale despite being seen in only 83% of the country.
  • Also benefiting early in primetime were America's Funniest Home Videos and Extreme Makeover: Home Edition, both above average even though Makeover was available in just 84% of the country.
  • The shows that seemed truly damaged were veterans Brothers & Sisters and CSI: Miami, preempted in many cases, pushed to after the late local news in others, and airing just their first 45 minutes on the east coast (though that last one wouldn't hurt the ratings per se). Both hit series lows and were down 15%+ from last week.

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
America's Funniest Home Videos 2.0 7 +23% n/a n/a 4.2 +25% 32 +12% 4/22
Extreme Makeover: Home Edition 2.3 6 +5% +16% +16% 6.5 +24% 26 +1% 10/21
Desperate Housewives 2.8 7 -10% +22% +5% 7.5 +31% 27 -21% 18/20
Brothers & Sisters 1.6 4 -16% -43% -10% 9.1 +21% 16 -29% 20/20

60 Minutes 1.4 5 -11% n/a n/a 4.7 +39% 23 -40% 24/28
The Amazing Race 2.6 7 +0% +82% -11% 6.3 +30% 29 -2% 6/10
Undercover Boss 2.0 5 +0% -23% +8% 8.1 +1% 20 -36% 21/22
CSI: Miami 1.8 5 -18% -10% +10% 8.2 +9% 19 -27% 21/21

Dateline Sun 1.3 5 +56% n/a n/a 4.9 +17% 20 +25% 3/14
America's Next Great Restaurant 1.6 4 +33% +28% +56% 7.2 +15% 18 +21% 1/9
Celebrity Apprentice 3.1 8 +3% +94% +33% 6.8 +20% 29 +7% 1/9

Family Guy (oR) 1.5 5 n/a n/a n/a 4.7 n/a 24 n/a n/a
The Simpsons 2.7 8 +17% +80% -6% 6.4 -2% 30 -20% 15/19
The Cleveland Show (R) 2.0 5 -9% -26% +0% 6.4 -46% 24 -5% 3/4
Family Guy (R) 2.4 6 +14% +20% +18% 8.1 -13% 23 +0% 7/11
American Dad! (R) 1.9 5 +73% -21% +140% 8.1 +108% 19 +28% 1/9

VIEWING LEVELS:

Slot Min HUT Calc HUT Max HUT
7-8pm 26.6 28.6 30.5
8-9pm 34.6 37.7 40.0
9-10pm 36.7 39.4 43.8
10-11pm 34.4 38.2 41.1
8-10pm 35.7 38.6 41.8
 
KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot.

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan

This evening compared to last year 

More Sunday Spotted Ratings.

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