Thursday, May 19, 2011

Spotted Ratings, Wednesday 5/18/11


WHAT MATTERS:
  • The biggest mover of the evening was Law & Order: SVU, well above average for its season finale and becoming another of those rare primetime shows to triple the rating of its lead-in. (By my count, this has only been pulled off by Grey's Anatomy, Criminal Minds, The Office and Celebrity Apprentice among entertainment programs this season).
  • Another good late-season story has been The Middle, posting its highest number in almost three months with Survivor out of the way, but it's been on an upswing lately anyway. The show appeared to be wearing down against the heavy competition but is now almost back to season-average levels.
  • The only big decliner was Cougar Town, but that's fairly expected considering it faced Idol. It tied a series low and had its worst-ever Modern Family retention.

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
The Middle 2.4 8 +9% n/a n/a 10.4 -10% 19 -2% 13/23
The Middle (R) 1.8 5 +38% -25% +85% 10.4 -13% 15 +17% 4/19
Modern Family 4.1 11 -5% +128% -10% 12.5 +0% 25 -8% 17/23
Cougar Town 2.0 5 -13% -51% -5% 12.5 +62% 14 -25% 19/20
Happy Endings 1.5 4 +7% -25% +18% 8.6 +9% 16 -20% 8/10
Happy Endings 1.3 3 -13% -13% -25% 8.6 -0% 14 -29% 11/11

Criminal Minds (R) 1.4 4 -30% n/a n/a 11.1 +10% 11 -29% 10/10
Criminal Minds 3.3 8 +0% +136% -55% 12.3 +21% 21 -5% 16/24
Criminal Minds: Suspect Behavior 2.0 5 -5% -39% +0% 7.5 +9% 21 -17% 12/12

Minute to Win It 1.1 3 +22% n/a n/a 11.4 +33% 9 -21% 12/23
Minute to Win It (R) 0.9 2 -18% -18% +22% 14.7 +19% 6 -8% 3/5
Law & Order: SVU 2.9 7 +21% +222% -18% 6.0 -7% 31 +15% 2/23

American Idol Wed 7.4 20 +4% n/a n/a 6.6 -13% 53 -6% 12/18

America's Next Top Model (R) 0.5 1 +0% n/a n/a 12.0 -9% 4 +5% 1/5
America's Next Top Model 0.9 2 -10% +80% +0% 14.7 +18% 6 -9% 7/12

VIEWING LEVELS:

Slot Min HUT Calc HUT Max HUT
8-9pm 30.0 35.8 35.8
9-10pm 38.2 38.9 41.3
10-11pm 38.0 40.6 45.4
8-10pm 35.9 37.7 38.2

This evening compared to last year 

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot.

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TVByTheNumbers

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