Sunday, May 15, 2011

Spotted Ratings, Wednesday 5/11/11 (with full table)


WHAT MATTERS:
  • This post got eaten during the Bloggerpocalypse and still hasn't been restored, so I'm redoing this. Anyway, the gist of my talk then was about how Better with You went into decision time on a surprisingly good note while Happy Endings didn't really, but I said I wouldn't be too surprised if the buzz (which had ABC high on Happy Endings) held up. And it has; Happy isn't ending after one season, while Better is without a season 2.
  • Also remarked on the poor showing in the last pre-decision rating for Criminal Minds: Suspect Behavior. Still don't know the verdict on that one yet.

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
The Middle 2.2 7 +10% n/a n/a 11.6 +5% 16 -11% 17/22
Better with You 2.0 6 +25% -9% +10% 11.6 +5% 15 -3% 14/22
Modern Family 4.3 11 +10% +115% +25% 12.5 +6% 26 -4% 13/22
Cougar Town 2.3 6 +5% -47% +10% 7.7 +1% 23 -15% 14/19
Happy Endings 1.7 4 +21% -26% +35% 7.9 -6% 18 -13% 5/8
Happy Endings 1.4 4 -18% -18% -26% 7.9 +0% 16 -27% 8/9

Survivor 3.1 9 +0% n/a n/a 10.6 +8% 23 -2% 7/13
Criminal Minds 3.3 9 +3% +6% +0% 10.1 +6% 25 -5% 16/23
Criminal Minds: Suspect Behavior 2.1 6 -5% -36% +3% 6.9 -5% 23 -14% 10/11

Minute to Win It 0.9 3 -10% n/a n/a 12.8 +8% 7 -37% 19/21
Minute to Win It (R) 1.1 3 +0% +22% -10% 12.3 +6% 8 +18% 1/4
Law & Order: SVU 2.4 7 -8% +118% +0% 6.4 -3% 27 -5% 14/22

American Idol Wed 7.1 20 +8% n/a n/a 7.6 +6% 48 -11% 14/17
Breaking In 2.3 6 -4% -68% +8% 7.7 +4% 23 -14% 6/6

America's Next Top Model (R) 0.5 2 +25% n/a n/a 13.2 +6% 4 +7% 1/4
America's Next Top Model 1.0 3 +11% +100% +25% 12.4 +5% 7 +1% 5/11

VIEWING LEVELS:

Slot Min HUT Calc HUT Max HUT
8-9pm 32.1 33.8 35.8
9-10pm 36.1 36.7 39.4
10-11pm 33.3 35.6 37.7
8-10pm 34.4 35.2 37.2

This evening compared to last year 

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot.

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: Travis Yanan

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