Wednesday, May 4, 2011

Spotted Ratings, Tuesday 5/3/11: Raise Your Voice


WHAT MATTERS:
  • OK, now NBC can start feeling really good. The Voice rose 12% in week two. There are now just TWO entertainment episodes on all of TV this season not named American Idol that have done better: Glee with Britney Spears and Glee after a huge football game. Now the show moves out of its heavily-publicized blind audition phase, but it's hard to complain about the numbers thus far. More later this afternoon.
  • I thought we might be done with Glee beating NCIS, but at least in the prelims it's happened again they ended up tied in finals. The NCIS spinoff was down double digits week-to-week and hit outright season lows, but The Good Wife found a way to pick up 20% from its last original despite a ton of competition.
  • We got new season lows for Body of Proof (tying its post-Desperate Housewives low) and One Tree Hill. The two-tenth Body of Proof drop may seem a little worrying, but it obviously had a ton of competition and it dropped less week-to-week than its lead-in.
FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
Dancing with the Stars (R) 1.8 5 -28% n/a n/a 10.7 +23% 14 -28% 2/2
Dancing with the Stars Tue 3.0 8 -17% +67% -28% 10.6 +4% 22 -13% 5/6
Body of Proof 2.0 5 -9% -33% -17% 14.2 +23% 14 -18% 6/7

NCIS 3.7 11 -5% n/a n/a 8.8 +49% 30 -8% 21/22
NCIS: Los Angeles 2.9 7 -12% -22% -5% 10.7 +52% 21 -16% 22/22
The Good Wife 2.4 6 +20% -17% -12% 13.5 +67% 16 +9% 5/21

The Biggest Loser 2.7 8 +4% n/a n/a 9.8 +14% 22 -5% 10/18
The Voice 5.7 15 +12% +111% +4% 7.8 +3% 39 +12% 1/2

Glee 3.7 11 +9% n/a n/a 8.8 -1% 30 -18% 17/18
Raising Hope 1.8 5 +0% -51% +9% 12.1 +9% 13 -29% 19/20
Traffic Light 1.1 3 -15% -39% -14% 12.1 +48% 8 -27% 8/11

One Tree Hill 0.6 2 -14% n/a n/a 11.9 +13% 5 -33% 20/20
Hellcats 0.5 1 +25% -17% -14% 13.1 -2% 4 -39% 18/20


VIEWING LEVELS:


Slot Min HUT Calc HUT Max HUT
8-9pm 31.8 33.8 35.7
9-10pm 38.0 38.7 40.7
10-11pm 36.2 38.8 44.5
8-10pm 34.6 36.2 37.5

This evening compared to last year

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot.

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TravisYanan

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