Friday, February 6, 2015

War of 18-49 Update, America's Next Top Model (Fall 2014)

Let's take a look at the fall 2014 season (the twenty-first overall) of America's Next Top Model on the CW.

Timeslot Lo Avg Hi y2y A18-49+ Label y2y Results
Mon 9:00; Fri 9:000.3 0.380.4 -14%22*solid(CWFri) -4%* detail

*- For this winter's War of 18-49 updates, the A18-49+ is based on a projected league average, calculated by applying the league average's current year-to-year trend (thru 1/18/15) to the final 2013-14 average. This should help make these numbers compare more fairly with fall seasons past.

Rating the Ratings: Top Model had a second straight 14% year-to-year decline. I gave the last one a C+, and I'm inching this one down to C just because the summer portion of the season aired on Monday. It maybe could've been expected to eke out a 0.5 or two, especially since it aired alongside Whose Line Is It Anyway? for much of the season. But aside from a few 0.3's late in October, it managed to recapture the usual 0.4 rating when it returned to Friday, so the show didn't really seem to get much weaker. It's coming back again! Grade: C.

Here's the now updated War of 18-49 post for America's Next Top Model.

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