Friday, February 6, 2015

Spotted Ratings, Thursday 2/5/15


WHAT MATTERS:
  • FINALS UPDATE: The Big Bang Theory (4.6) rose to tie Empire for the top (broadcast) scripted series of the week. Scandal (3.2), The Blacklist (2.4) and Grey's Anatomy (2.3) also added a tenth, while The Vampire Diaries (0.7) was down.
  • Despite a bold move of its top drama, Thursday remains a very tough nut for NBC to crack. The Blacklist (2.3) was a disappointment in its Thursday premiere, below its entire Monday run this season and tying the 2.3 low point when it didn't have a Voice lead-in last season. This was not a good result but not a total disaster, and it should still settle in as a massive improvement over NBC's recent fare on the night. But NBC still put one in the total disaster column with the unwatched pilot of Allegiance (1.1). It couldn't even hold onto half of The Blacklist's demo on premiere night. It's the latest and perhaps biggest fail in what remains a miserable season for NBC's new series.
  • TGIT took its usual significant week two hit, with Grey's Anatomy (2.2) suffering the most on a week-to-week basis (down over 20%) compared with Scandal (3.1) and How to Get Away with Murder (2.7) (which were down in the low teens).
  • With a second major drama competitor in the mix, Fox's Backstrom (1.0) actually took an even bigger drop in week three than in week two, and this should take it completely out of any renewal conversation. And this came despite a second straight night of week-to-week growth for American Idol (2.4). 
  • The biggest winner in all this was CBS, which was completely unscathed in the first 90 minutes with The Big Bang Theory (4.5), Mom (2.8) and Two and a Half Men (2.3). And they were improved in the last 90 minutes with the return of The Big Bang Theory repeat (1.9) at 9:30 and Elementary (1.5) ticking back up at 10/9c.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Grey's Anatomy 2.3 37% -18%-0.5n/a 10/10 n/a -16% +142% 2.4
Scandal 3.2 42% -11%-0.4-0.5 4/11 n/a -12% +237% 3.1
How To Get Away With Murder 2.7 41% -13%-0.4-0.4 10/11 n/a -13% +184% 2.6
ABC:-14%+188%
The Big Bang Theory 4.6 34% +2%+0.1n/a 4/14 -12% +2% -10% 4.5
Mom 2.8 31% +0%+0.0+0.1 1/13 +17% +0% +8% 2.2
Two and a Half Men 2.3 31% +0%+0.0+0.0 2/13 +21% +0% +35% 2.0
The Big Bang Theory (R) 2.0 31% +25% +5% 1.9
Elementary 1.5 24% +15%+0.2+0.4 1/13 -17% +15% -17% 1.7
CBS:+7%-1%
The Blacklist (R) 1.0 25% -20% -82% 1.2
The Blacklist 2.4 30% -4%-0.1-2.2 7/9 n/a +55% -62% 2.6
Allegiance 1.1 28% n/an/an/a 1/1 n/a -35% -81% 1.2
NBC:+0%-75%
American Idol Thu 2.4 32% +9%+0.2n/a 4/5 -23% +7% -23% 2.5
Backstrom 1.0 35% -29%-0.4+0.2 3/3 n/a -26% -9% 1.0
Fox:-6%-19%
The Vampire Diaries 0.7 55% +0%+0.0n/a 10/13 -22% -7% -26% 0.8
Reign 0.4 52% +0%+0.0+0.0 4/13 -33% +0% -33% 0.4
CW:-4%-29%
Big5:-4%-27%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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