Wednesday, February 11, 2015

Spotted Ratings, Sunday 2/8/15


WHAT MATTERS:
  • FINALS UPDATE: The Grammys (8.3) adjusted down another two tenths in finals, putting it down a rather unfortunate 16% year-to-year.
  • AMC UPDATE: Better Call Saul (3.4) had the largest adults 18-49 premiere in cable history, retaining a low-40s percentage of its The Walking Dead (8.0) lead-in. The only other post-TWD scripted launch was the Hell on Wheels pilot (1.9), which had better retention but out of a much much much smaller Dead (3.4). The ratings actually closely resembled a premiere/finale episode of the TWD aftershow Talking Dead, which opened the fall season at 3.50 and closed at 3.33.
    • As for The Walking Dead (8.0), amazingly this will go as the first down year-to-year episode in the 4.5 season history of the series. The previous spring season opened at 8.17. It was just a few tenths above the fall 2014 finale (7.58) and nearly 10% behind the fall premiere (8.65).
  • The three-hour preliminary ratings for the Grammy Awards (8.8) were down 13% vs. the 10.1 preliminary (ultimately 9.9 final) for the same block last season. UPDATE: Time zone-adjusted fast nationals say the Grammys got 25.3 million viewers and an 8.5 A18-49 rating. The latter was down 14% vs. last year's final.
  • Only Fox tried anything of consequence vs. the Grammys and AMC's big The Walking Dead/Better Caul Saul premiere night, and the comedies went even lower than the last airings two weeks ago. The Simpsons (1.2) and Family Guy (1.4) were each down about 30% vs. Grammy night last year, and Bob's Burgers (1.0) took a similar decline vs. the year-ago American Dad! Only Brooklyn Nine-Nine (1.2) held up better. It is worth noting that last year's results came in late January with no Walking Dead in the mix.
  • In the battle of filler between ABC and NBC, ABC's theatrical The Hunger Games (1.1) was a decisive winner over NBC's three-hour American Ninja Warrior repeat (0.6). More on AMC to come!

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
America's Funniest Home Videos 1.4 27% -18%-0.3n/a 4/13 n/a +250% +8% 1.5
Movie: The Hunger Games 1.1 40% n/a +69% +18% 1.4
ABC:+100%+15%
60 Minutes 1.5 20% +36%+0.4n/a 13/19 +36% +329% +30% 1.6
Grammy Awards 8.3 42% -16% +1617% +333% 6.5
CBS:+1367%+283%
Dateline (R) 0.9 20% -98% -84% 1.1
American Ninja Warrior (R) 0.6 33% -98% -92% 0.9
NBC:-98%-92%
Mulaney 0.5 52% +25%+0.1n/a 9/12 n/a +67% -17% 0.9
The Simpsons (R) 0.7 56% +40% +0% 0.7
The Simpsons 1.2 55% -14%-0.2+0.0 13/13 n/a +100% +9% 1.6
Brooklyn Nine-Nine 1.2 59% +0%+0.0-0.2 14/15 -14% +300% +9% 1.5
Family Guy 1.4 63% -13%-0.2+0.0 10/10 n/a +180% -7% 1.6
Bob's Burgers 1.0 65% -17%-0.2-0.2 9/11 n/a +100% -17% 1.2
Fox:+122%-3%
Big4:-73%-20%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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