Tuesday, February 3, 2015

Spotted Ratings, Monday 2/2/15


WHAT MATTERS:
  • There wasn't a premiere connected with the previous night's Super Bowl promotion, but it was still a Super Monday on three networks.
    • Despite not being a priority during the big game, NBC's Celebrity Apprentice (2.1) had a sizable bounce, all the way up to above its timeslot premiere from four weeks ago. Worth remembering that the last season two years never went higher than 1.8!
    • ABC had a new season high from The Bachelor (2.5), now down just a tenth year-to-year. The year-to-year trends should continue to improve in the coming weeks since no Olympics are on the horizon. But Castle (1.4) still didn't benefit remotely.
    • And CBS also tied season highs with comedies 2 Broke Girls (2.4) and Mike and Molly (2.2), while NCIS: Los Angeles (1.7) was a little above average despite a repeat Scorpion (1.5) lead-in.
  • The only bad news of note came on Fox, where the struggles of Gotham (1.9) continued. It hit its third season low (and second new season low) in as many weeks.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The Bachelor 2.5 38% +9%+0.2n/a 1/5 -4% +9% -2% 2.4
Castle 1.4 24% -7%-0.1+0.4 11/13 -33% +75% -35% 1.4
ABC:+19%-12%
2 Broke Girls 2.4 33% +9%+0.2n/a 1/10 -20% +14% -37% 2.3
Mike and Molly 2.2 28% +5%+0.1+0.2 1/8 -19% +5% -27% 2.0
Scorpion (R) 1.5 23% +7% -41% 1.4
NCIS: Los Angeles 1.7 22% +13%+0.2-0.8 3/14 -39% +55% +13% 1.7
CBS:+20%-26%
Celebrity Apprentice 2.1 38% +17%+0.3n/a 2/6 n/a +17% +71% 2.0
State of Affairs 1.1 30% +10%+0.1+0.3 6/11 n/a +10% +22% 1.1
NBC:+15%+58%
Gotham 1.9 42% -10%-0.2n/a 14/14 n/a -10% +3% 1.9
Sleepy Hollow 1.4 41% -7%-0.1-0.2 13/15 n/a -7% -24% 1.3
Fox:-8%-11%
The Originals 0.7 60% +0%+0.0n/a 1/12 -22% +0% +56% 0.7
Jane the Virgin 0.5 51% -17%-0.1+0.0 3/12 n/a -17% +25% 0.5
CW:-8%+41%
Big5:+9%-4%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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