Saturday, May 19, 2012

Demos Year-to-Year, Thursday 5/17/12

This -29% evening was the worst weeknight of the sweep-to-date. A lot of the blame for that goes to CBS (no Big Bang Theory) and NBC (no Office) for not trying nearly as hard this year.

title SHOW day/time SLOT previous occupant
Missingn/a-24%Winter Wipeout
Grey's Anatomy+14%+14%
Scandaln/a-8%Private Practice
ABC: -1%
The Big Bang Theory (R)n/a
-31%The Big Bang Theory
Rules of Engagement-16%-16%
Person of Interestn/a+0%The Mentalist
The Mentalist-11%Thu 9:00-19%
CBS: -16%
Communityn/a+8%The Office (R)
30 Rockn/a-7%The Office (R)
Communityn/a-67%The Office
Communityn/a-67%The Office
Awaken/a-68%Parks and Recreation x2
NBC: -55%
American Idol Thu-30%-30%
Fox: -36%
Perez Hilton All Accessn/a-45%Smallville (R)
The Vampire Diaries (R)n/a-64%Smallville (R)
CW: -55%

HOW TO READ THIS: These are adults 18-49 rating comparisons between the date in the post title and the corresponding night in May sweeps 2011. The 'SHOW' column compares each show with how that same show did during the same week of May sweeps 2011, no matter where it aired in 2011. If it aired somewhere else, I tell you when in the 'day/time' column. The 'SLOT' column compares each timeslot's rating with the timeslot's rating on the corresponding night in 2011, no matter what aired there last year. If it's different, I tell you what it is in 'previous occupant.'

Previous posts on corresponding evening: 2009 | 2010 | 2011

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