Thursday, May 31, 2012

Spotted Ratings, Memorial Weekend Roundup (5/25-5/27/12)


WHAT MATTERS:
  • Memorial Day weekend was about sports, reruns and burn-offs (including the return of How to Be a Gentleman, tying an all-time CBS demo low in its first airings in over seven months). The NBA's Western Conference Finals (3.4) on TNT easily beat the broadcasters on Sunday.
  • Overall viewing was a tad depressed on Friday and Saturday, but Sunday was the only evening that took a significant viewing hit due to the holiday; my estimates say about 30% of 18-49ers were using TV on Sunday night from 8:00 to 11:00 compared to about 37% the previous Sunday.

    FRIDAY 5/25/12 FULL TABLE:

    Viewers A18-49 Last LeLa Avg Rank
    Shark Tank (SR)4.321.0
    Primetime: What Would You Do? (SR)3.951.2
    20/20 (SR)4.951.5
    Undercover Boss (SR)4.811.0
    CSI: NY (SR)5.690.9
    Blue Bloods (SR)6.550.9
    Who Do You Think You Are? (SR)2.990.5
    Grimm (SR)2.620.5
    Dateline Fri (SR)4.521.0
    Kitchen Nightmares (SR)2.170.9
    Nikita (SR)0.710.2
    Supernatural (SR)0.880.3

    SATURDAY 5/26/12 FULL TABLE:

    Viewers A18-49 Last LeLa Avg Rank
    NBA Playoffs7.02.6n/an/an/a1/1
    How to Be a Gentleman1.30.3-57%n/a-85%4/4
    How to Be a Gentleman1.20.3+0%+0%-81%4/5
    NYC 22 (R)3.10.5
    48 Hours Mystery (SR)5.01.0
    Harry's Law (R)3.20.3
    The Firm2.40.4+0%+0%-40%9/16
    The Firm2.40.4+0%+33%-38%9/17
    Baseball Night in America2.60.5-38%n/a-38%2/2

    SUNDAY 5/27/12 FULL TABLE:

    Viewers A18-49 Last LeLa Avg Rank
    America's Funniest Home Videos (SR)3.500.8
    Duets (R)2.450.6
    Rookie Blue (R)2.480.6
    60 Minutes (SR)6.220.7
    Blue Bloods (SR)3.590.4
    The Good Wife (SR)4.370.5
    CSI: Miami (SR)4.340.7
    Dateline Sun (SR)3.500.6
    Harry's Law5.900.7-30%-14%-35%22/22
    America's Got Talent (R)3.160.7
    America's Got Talent (R)4.341.1
    NASCAR7.412.1+24%n/a+20%1/7

    KEY (click to expand)
    Viewers - The total number of viewers (age 2+, in millions) that watched the program.
    A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
    Last - A18-49 percent difference from previous episode.
    LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
    Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
    Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.

    (R) - Repeat.
    (SR) - Summer repeat. (for shows not currently in season)

    Much more detail on these numbers at the New Daily Spotted Ratings page.

    More Spotted Ratings in the Index.

    2 comments:

    Spot said...

    Fox press release says:
    NASCAR race itself had 2.2 A18-49 ; 7.6 mil total viewers.
    Sunday Fox primetime (till 10:36PM this time, not 10:00PM) : 2.2 A18-49 ; 7.4 mil total viewers.
    But it could be that 2.2 was fast national, and 2.1 in your table to be correct final ratings.

    Source:
    http://www.thefutoncritic.com/ratings/2012/05/30/fox-weekly-ratings-network-wins-seventh-week-in-a-row-out-rates-no-2-network-by-plus37-percent-317210/20120530fox01/#OElK9MpjqzXcdKeB.99
    7:00-10:17 NASCAR: SPRINT CUP - COCA COLA 600 (S): (A18 49: 2.2/9, 7.6 Mil Total Viewers)
    10:17-10:28 WINNER'S CIRCLE (S): (A18 49: 2.0/6, 6.7 Mil Total Viewers)
    10:28-10:36 POST-RACE (S): (A18 49: 1.4/4, 4.6 Mil Total Viewers)
    7:00-10:36 FOX PRIME: (A18 49: 2.2/8, 7.4 Mil Total Viewers)

    Spot said...

    Those weekly releases typically ARE based on finals, but I've seen the 2.1 in several different places. Both the TVBTN finals and their weekly top 25 from Nielsen http://tvbythenumbers.zap2it.com/2012/05/30/tv-ratings-broadcast-top-25-american-idol-tops-week-36-viewing-modern-family-is-number-one-scripted-program/136002/ say 2.1. I'm not sure where the mix-up is.

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