Thursday, May 3, 2012

Demos Year-to-Year, Wednesday 5/2/12

I was wrong (barely) on my negative double digits prediction! Fox running 120 minutes of Idol this year vs. 90 plus Breaking In last year sure helps.

title SHOW day/time SLOT previous occupant
The Middle+0%+0%
Suburgatoryn/a+25%Better with You
Modern Family+5%+5%
Apartment 23n/a+5%Cougar Town
Revengen/a+35%Happy Endings/Happy Endings
ABC: +14%
Criminal Minds-6%-6%
CSI-4%Thu 9:00+7%Criminal Minds: Suspect Behavior
CBS: -6%
Off Their Rockersn/a+30%Minute to Win It
Off Their Rockersn/a+27%Minute to Win It
Rock Centern/a-9%Minute to Win It (R)
Law and Order: SVU-27%-27%
NBC: -10%
American Idol Wed-29%-15%American Idol Wed/Breaking In
Fox: -15%
The LA Complex (R)n/a-56%America's Next Top Model Spring (R)
America's Next Top Model-44%-44%
CW: -48%

HOW TO READ THIS: These are adults 18-49 rating comparisons between the date in the post title and the corresponding night in May sweeps 2011. The 'SHOW' column compares each show with how that same show did during the same week of May sweeps 2011, no matter where it aired in 2011. If it aired somewhere else, I tell you when in the 'day/time' column. The 'SLOT' column compares each timeslot's rating with the timeslot's rating on the corresponding night in 2011, no matter what aired there last year. If it's different, I tell you what it is in 'previous occupant.'

Previous posts on corresponding evening: 2009 | 2010 | 2011

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