Wednesday, May 2, 2012

Spotted Ratings, Saturday 4/28/12 (FINALS)

  • ABC's encore of 2009 theatrical The Blind Side tied as the biggest repeat movie rating this season (with ABC's The Ten Commandments three weeks ago and NBC's It's a Wonderful Life on Christmas Eve). The half-hour breakdowns show an incredible amount of people showed up throughout; it had just a 0.8 rating at 8:00 but was up to a 2.0 by the end, and it grew in each half-hour.
  • Fox took the night with NASCAR, but by a much thinner margin than usual.
  • I still don't think Saturdays are interesting enough to clutter things up with an additional year-to-year post, but I can do the network numbers: ABC +36%, CBS -5%, NBC -32%, Fox -2%, broadcast as a whole +3%.


Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
Movie: The Blind Side6.11.531%n/an/an/an/a+47%n/a1.97
NCIS (R)4.90.513%-75%n/a-74%15/15-29%n/a0.54
The Mentalist (R)4.70.514%-67%-67%-65%14/14n/a+0%0.59
48 Hours Mystery5.10.923%-10%-17%-23%23/24-22%+80%1.23
Escape Routes1.10.335%+0%n/a+20%1/5+20%n/a0.27
The Firm2.10.530%+67%+0%-28%7/14+21%+67%0.63
Law and Order: SVU (R)3.00.730%+0%+67%-23%18/30n/a+40%0.94

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

1 comment:

Spot said...

Dang, that is huge growth for The Blind Side in each half hour. Affiliates had to have been happy with the 2.0 lead in for their newscasts.

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