Wednesday, May 23, 2012

Spotted Ratings, Sunday 5/20/12


WHAT MATTERS:
  • ABC won the season's last Sunday with the Billboard Music Awards, but the show was down a few ticks from last season's edition (3.0). I guess we're too far removed now to see much of a bounce from another Whitney Houston tribute.
  • NBC was above average with the finale of Celebrity Apprentice but both the finale and the season as a whole were down nearly 30% year-to-year. I wouldn't be surprised if next season is the show's last.
  • Fox got small bounce-backs from The Simpsons and a one-hour Family Guy on finale night.
  • CBS massacred everyone in total viewers and was a distant fourth in the demo thanks to made-for-TV movie Jesse Stone: Benefit of the Doubt (12.77m total viewers, 1.2 A18-49), which as usual skews as old as pretty much anything you'll ever see in primetime. It was a tick weaker in 18-49 than last year's Jesse Stone movie on the same night. 

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
America's Funniest Home Videos5.881.533%-6%n/a-6%12/23-4%n/a1.77
Billboard Music Awards7.402.747%n/an/an/an/a+6%+80%2.52
60 Minutes9.801.418%+17%n/a-40%27/31-46%n/a1.70
60 Minutes10.131.519%+7%+0%-35%25/32-48%+7%1.47
Movie: Jesse Stone: Benefit of the Doubt12.931.212%n/an/an/an/a-45%-20%1.03
America's Got Talent (R)4.291.030%+11%n/a+11%1/2-5%n/a1.08
Celebrity Apprentice6.862.241%+22%+0%+10%3/14-13%+120%2.05
The Simpsons (R)2.361.054%+11%n/a-25%14/22n/an/a1.24
The Cleveland Show3.011.355%+0%+11%-28%17/22-10%+30%1.46
The Simpsons4.822.156%+11%+0%-28%20/22-29%+62%2.54
Bob's Burgers3.571.761%-6%+11%-10%8/9-22%-19%1.41
Family Guy5.352.662%+8%-6%-15%19/22-4%+53%2.30

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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