Tuesday, May 8, 2012

Spotted Ratings, Friday 5/4/12: Shark Attack


WHAT MATTERS:
  • The big winner of the evening was ABC, as Shark Tank surged to finish 0.3 ahead of everyone else on the evening and tie its Friday high. Tank finished up a Big Bang Theory-esque 50% on its year-ago performance. They actually won every hour with Primetime: What Would You Do? and 20/20 also up.
  • The Avengers effect was not all that significant, at least not for the shows you'd think. Fringe knocked down by just a tick and the other genre shows (NBC's Grimm and CW's Nikita and Supernatural) were unaffected.
  • CBS got a little bit back in finals but still saw the whole lineup lose another tick from last week's already soft performances.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
Shark Tank6.061.838%+29%n/a+14%1/13+30%n/a2.83
Primetime: What Would You Do?4.701.438%+27%+29%-3%9/15-4%-22%1.54
20/205.161.537%+7%+27%+3%11/38+6%+7%1.85
Undercover Boss6.341.530%-6%n/a-30%12/12-1%n/a2.31
CSI: NY9.061.420%-7%-6%-16%16/17-14%-7%1.61
Blue Bloods10.361.417%-7%-7%-20%21/21-20%+0%1.71
Who Do You Think You Are?4.960.923%-10%n/a-15%8/10-10%n/a1.26
Grimm4.731.438%+0%-10%-10%14/20-7%+56%1.76
Dateline Fri4.961.334%+18%+0%-1%12/31-0%-7%1.57
The Finder4.001.032%-9%n/a-45%11/12-28%n/a1.44
Fringe2.730.942%-10%-9%-21%19/21-20%-10%1.03
Nikita1.220.442%+0%n/a-23%17/21-24%n/a0.58
Supernatural1.660.754%+0%+0%-5%10/21-5%+75%0.89

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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