Thursday, May 31, 2012

War of 18-49 Update, The Big Bang Theory (2011-12)

Let's take a look at the 2011-12 season (the fifth overall) of The Big Bang Theory on CBS.

TimeslotLo AvgHi y2yA18-49+ Label Results
Thursday 8:004.1 4.975.6 +24%210megahit detail

Rating the Ratings: If ever a season deserved an "A" grade since I started doing this, it'd be this year of The Big Bang Theory. After taking a big dip in its first season on Thursday, Big Bang found its way almost all the way back up to the ratings of its peak season after Two and a Half Men. It was a year in which so many shows had an amazing fall and collapsed throughout the season, but Big Bang was actually at its relative weakest in the early fall. Starting at the beginning of November sweeps, Big Bang was up at least 20% year-to-year virtually every week, and sometimes much more than that. Not only did it become the first scripted show to regularly beat American Idol head-to-head, but it was virtually unfazed when Idol arrived in the slot. In the spring, it pulled noticeably ahead of fellow comedy megahits Two and a Half Men and Modern Family. Though its average finished a little behind the Wednesday Idol and Modern Family, the late-season trend probably makes it the odds-on favorite for #1 entertainment program in 2012-13. Grade: A.

Here's the now updated War of 18-49 post for The Big Bang Theory.


Spot said...

I'd say "virtually unfazed" is a slight understatement, considering Big Bang actually hit all its highs in its first month againt Idol.

Spot said...

So it's 24% up. And if we take in account broadcast average going down again, then 33% (if I read table well, 210 / 158). Huge. Two things helped.
TBS started with syndication airing at Sept. 20.
Idol was more than 30% down this season.

Speaking of TBS, they made deal of a century. I reckon they recouped their investment ($1.5 million per episode) in less than 6 months and now they're just counting money. Lot of money.

Spot said...

Do you give A+ grades? If so, what more would it take?

Spot said...

Technically, I do not, though I suppose I reserve the right to bring it out for something truly freaky.

Spot said...

Actually, that would TVBTN put it...oh yeah. A ledger entry. The production studio/domestic rights holder is WB. They and TBS are part of Time Warner. So basically, that 1.5 mil stayed in Time Warner's pocket...

Post a Comment

© 2009-2022. All Rights Reserved.