Tuesday, May 15, 2012

Spotted Ratings, Monday 5/14/12


WHAT MATTERS:
  • Summer arrived a couple weeks early, as NBC premiered the new season of America's Got Talent with Howard Stern. That's down 14% from last year's premiere (a 4.3 on May 31) but a little ahead of the previous couple premieres. So Stern didn't produce a game-changing splash, but he didn't really bomb either, and the competition is gonna clear up fast in the coming weeks.
  • And ABC had summer staple The Bachelorette premiering a week earlier than usual. It's actually pretty encouraging that it's only down a couple tenths from last year's 2.8 premiere, because this time it matched lead-in Dancing with the Stars, while last year DWTS was about two full points stronger.
  • It was finale Monday on CBS, where a one-hour How I Met Your Mother supported my "it's Truly stronger than 2 Broke Girls" theory (2BG got a 3.3 in the same slot last week). They also got a bounce with the wedding on Mike and Molly, while Hawaii Five-0 seemed to enjoy not facing Castle.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
Dancing with the Stars Mon15.792.621%-4%n/a-14%9/9-5%n/a2.99
The Bachelorette8.052.641%n/an/an/a1/1+4%+0%2.58
How I Met Your Mother8.583.755%+12%n/a-10%17/23-11%n/a4.48
Two and a Half Men11.553.943%+3%+12%-22%17/24-23%+5%4.16
Mike and Molly11.793.437%+10%+3%-9%14/23-13%-13%3.60
Hawaii Five-011.422.730%+17%+10%-6%15/23-7%-21%2.56
America's Got Talent Mon10.483.745%n/an/an/a1/1+20%n/a4.32
Smash5.961.839%+0%-3%-22%13/15+10%-51%1.44
Bones7.211.934%+0%n/a-22%12/13-22%n/a2.16
House6.452.244%+5%+0%-13%16/21-8%+16%2.41
Gossip Girl1.140.667%+50%n/a+2%6/24+2%n/a0.66
Hart of Dixie1.600.648%+0%+50%-7%8/22-9%+0%0.64

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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