Wednesday, May 2, 2012

Demos Year-to-Year, Monday 4/30/12


These days, up is up is up. But if you recall back in February, this night was typically up well into the double digits. A +5% evening does not do much to offset the problems on almost every other night.

title SHOW day/time SLOT previous occupant
Dancing with the Stars Mon-38%-38%
Castle-21%-21%
ABC: -34%
How I Met Your Mother+18%+18%
2 Broke Girlsn/a+64%Mad Love
Two and a Half Menn/a+73%Two and a Half Men (R)
Mike and Molly+33%+33%
Hawaii Five-0+0%+0%
CBS: +29%
The Voice Mon-39%Tue 9:00+155%Chuck/The Event
Smashn/a+29%Law and Order: Los Angeles
NBC: +112%
Bones-29%Thu 9:00-31%House
House-28%Mon 8:00+31%The Chicago Code
Fox: -9%
Gossip Girl-14%Mon 9:00-20%90210
Hart of Dixien/a-14%Gossip Girl
CW: -17%
BROADCAST: +5%

HOW TO READ THIS: These are adults 18-49 rating comparisons between the date in the post title and the corresponding night in May sweeps 2011. The 'SHOW' column compares each show with how that same show did during the same week of May sweeps 2011, no matter where it aired in 2011. If it aired somewhere else, I tell you when in the 'day/time' column. The 'SLOT' column compares each timeslot's rating with the timeslot's rating on the corresponding night in 2011, no matter what aired there last year. If it's different, I tell you what it is in 'previous occupant.'

Previous posts on corresponding evening: 2009 | 2010 | 2011

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