Thursday, May 3, 2012

Spotted Ratings, Wednesday 5/2/12


WHAT MATTERS:
  • Week four of ABC's Apartment 23 bounced back up with a Modern Family lead-in, but the extent to which that's encouraging is up for debate. After a finals drop, the show is now a tick below the late-season level of Happy Endings with an original lead-in (though Modern was also stronger in February). How safe that makes it depends on how safe you think Happy Endings is.
  • Not much happened elsewhere; a bunch of shows were even or barely down. NBC got major improvement at 8:30 by plugging in Off Their Rockers for axed Best Friends Forever, and the positives continued later in the evening with Rock Center and Law and Order: SVU. But overall, Off Their Rockers had a bad outing, finishing well behind previous results.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
The Middle6.632.039%-5%n/a-27%20/20-26%n/a2.46
Suburgatory5.792.044%+0%+54%-26%19/20-27%+0%2.35
Modern Family10.064.152%+0%+0%-22%19/20-21%+105%5.14
Apartment 235.742.351%+15%+86%-8%3/4-19%-44%2.09
Revenge7.142.138%+0%+15%-17%17/19-11%-9%2.01
Survivor9.432.635%-4%n/a-10%12/12-15%n/a3.26
Criminal Minds11.473.033%+0%-4%-12%18/21-12%+15%3.40
CSI9.752.330%-4%+0%-17%21/21-17%-23%2.10
Off Their Rockers4.921.334%-24%n/a-30%6/6-26%n/a1.47
Off Their Rockers4.901.437%+8%+0%-21%6/7+5%+8%1.67
Rock Center4.141.031%+11%+75%+14%8/26-1%-29%1.03
Law and Order: SVU6.621.937%+12%+11%-1%10/20+14%+90%2.01
American Idol Wed16.664.736%-2%n/a-14%18/18+7%n/a5.82
The LA Complex (R)0.650.239%-33%n/a-33%2/2-71%n/a0.16
America's Next Top Model1.010.563%+0%-33%-11%5/9-23%+150%0.61

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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