Wednesday, May 2, 2012

Demos Year-to-Year, Tuesday 5/1/12

In February, Tuesday was really the only night where every network was in negative territory, and that should continue in May. Arguably the healthiest network (at least compared to the rest of the current schedule) is NBC, but the year-to-year comparisons have to deal with the breakout opening weeks of The Voice.

title SHOW day/time SLOT previous occupant
Last Man Standingn/a-12%Dancing with the Stars Spring (R)
Cougar Town-41%Wed 9:30-32%Dancing with the Stars Spring (R)
Dancing with the Stars Tue-20%-20%
Private Practice-5%Thu 10:00+5%Body of Proof
ABC: -14%
NCIS: Los Angeles+3%+3%
Unforgettablen/a-23%The Good Wife
CBS: -11%
The Biggest Loser-19%-19%
The Voice Tuen/a-43%The Voice
Fashion Starn/a-75%The Voice
NBC: -52%
New Girln/a+22%Raising Hope
New Girl (R)n/a+27%Traffic Light
Fox: -16%
90210-25%Mon 8:00+0%One Tree Hill
The LA Complexn/a-33%Hellcats
CW: -14%

HOW TO READ THIS: These are adults 18-49 rating comparisons between the date in the post title and the corresponding night in May sweeps 2011. The 'SHOW' column compares each show with how that same show did during the same week of May sweeps 2011, no matter where it aired in 2011. If it aired somewhere else, I tell you when in the 'day/time' column. The 'SLOT' column compares each timeslot's rating with the timeslot's rating on the corresponding night in 2011, no matter what aired there last year. If it's different, I tell you what it is in 'previous occupant.'

Previous posts on corresponding evening: 2009 | 2010 | 2011

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