Tuesday, May 1, 2012

Spotted Ratings, Friday 4/27/12

  • Though upward finals adjustments for the dramas tempered the damage somewhat, CBS still had its second straight bad day of sweeps. Undercover Boss and Blue Bloods hit season lows.
  • Another show seemingly running out of steam late in the season is ABC's Primetime: What Would You Do? Shark Tank also took a double-digit hit. ABC's only good news was that 20/20 pulled back ahead of Dateline at 10/9c. (Its "Last" number compares it to the special on Monday, but it was up two ticks from last week's Friday edition.)
  • The Finder followed up last week's spike with a one-tenth drop as all three reality franchises returned to the 8/7c hour.
  • The combined ESPN/NFL Network rating for night two of the NFL Draft (1.6) was slightly down from last year (1.7) but the NFL Network remained on the positive side (up from 0.3 to 0.4).


Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
Shark Tank5.421.433%-13%n/a-13%11/12+2%n/a1.92
Primetime: What Would You Do?4.041.135%-15%+17%-26%14/14-25%-21%1.20
Undercover Boss7.231.628%-6%n/a-27%11/11+6%n/a2.24
CSI: NY9.131.521%-12%-11%-10%15/16-9%-6%1.70
Blue Bloods10.471.518%-12%-12%-15%20/20-15%+0%1.79
Who Do You Think You Are?5.251.024%+25%n/a-6%4/9-0%n/a1.29
Dateline Fri4.101.134%-21%+0%-17%22/30-16%-21%1.25
The Finder3.971.135%-8%n/a-41%9/11-22%n/a1.45

Note: The NFL Draft combined rating (1.6) included as competition in TRUE scores.

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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