Wednesday, August 8, 2012

War of 18-49 Flashback, Pushing Daisies (ABC, 2007-09)


Scheduling history: Season one and the vast majority of season two of Pushing Daisies aired in the lead-off role on an ABC Wednesday night of three new dramas. ABC burned off the last three episodes of the show on Saturday in early summer 2009.

When there was hope: The premiere of Pushing Daisies provided a lot of promise. Daisies led off on October 3, 2007 with 13.03 million viewers and a 4.3 demo rating. Just six new scripted shows in the 2007-08 season had a bigger demo premiere than Daisies, and most of those had huge lead-ins helping them. The show then hit a still very good 3.7 for each of the next two weeks, but Pushing Daisies never really seemed to stabilize in season one, dropping in several big bunches over the subsequent weeks. The December 12 season finale managed just a 2.4 demo. ABC opted not to order any Pushing Daisies episodes immediately following the WGA strike that season, but they did pick up a 13-episode second season and returned it to the same timeslot for fall 2008.

When hope was lost: Coming off hiatuses of nearly ten months, the three once-promising new dramas on ABC Wednesday couldn't find anything near those ratings in their fall 2008 runs. Pushing Daisies' season two premiere on 10/1/08 hit just a 2.0 demo, down more than 50% from the year-ago series premiere! With the exception of one big uptick (a 2.3 demo on 10/29/08), it mostly just trickled down from there, settling at a 1.6 for each of its three episodes in December. ABC totally blew up their night of sophomore dramas at midseason, axing Daisies and Dirty Sexy Money and sending Private Practice to Thursday. The last three episodes of Pushing Daisies wouldn't be seen for another six months plus, returning to the schedule to kick off a Saturday burn-off theatre that would later include fellow sophomores Dirty Sexy Money and Eli Stone. The three Daisies eps on Saturday pulled 0.7 -> 0.8 -> 0.6.

Adults 18-49 info by season:

Seas Year Timeslot Avg y2y Lo Hi Results Grade
12007-08Wednesday 8:

22008-09Wed 8:00, Sat 10:001.53-52%0.62.3

Historical-adjusted ratings by season:

Seas Year A18-49+ Label Now15 y2y Lo Hi Premiere Finale
12007-08 97 marginal1.64 66 130 130 72
22008-09 51 flop0.86 -48% 20 76 66 20

For more on The War of 18-49, my look at the history of primetime TV's veteran shows, see the Index.


Spot said...

Pushing Daisies - one of the most original dramas in the past few years. Too bad it never made it past 22 episodes, it was a great series!

Spot said...

the show was great, though i still find the Pilot and second episode a little boring - i still don't know why i sticked with the show. back then i found the saturday burn-off numbers awful, but considering HTBaG and NYC22 this year - well, 0.8, 0.7 and 0.6 were not that bad after all.

Spot said...

It at least did better than Eli Stone and Dirty Sexy Money! They both averaged about a 0.5 in their Saturday burn-offs.

Spot said...

Well, i'm glad you bring some old stuff, too ;) and you have a lot of old ratings here that for me seemed unfindable, like Scrubs' early seasons. so i just keep on visiting Spotted Ratings ;)

Spot said...

I just LOVED Pushing Daisies and Dirty Sexy Money!!! too bad they didn't stick...

Spot said...

Hey, i notice you do a lot of those 'flashback' shows. is there any possibility you could do one about the King of Queens or Everybody Loves Raymond, or just tell me where can i find their old ratings?

Spot said...

i meant, 'flashback' posts* :_)

Spot said...

Assuming you're talking about 18-49, my info is limited prior to about mid-2006 (and virtually non-existent prior to 2000). That's why most of these flashback shows debuted in 2006 at the earliest. If I ever get older stuff, I would love to delve into shows like those! has a lot of older total viewer info if that's what you're after.

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