Wednesday, August 1, 2012

Spotted Ratings, Tuesday 7/31/12


WHAT MATTERS:
  • The 2012 Summer Olympics had their best night yet with lots of American medals in swimming and gymnastics, surging to more than a half point ahead of Friday's Opening Ceremony rating. NBC's coverage was also back on the upside vs. Beijing in 2008, finishing 3% ahead of the fifth night in 2008 (12.4), which ended up being the highest-rated night of that Games.
  • As usual, a pretty mixed bag for those who dared go original vs. the Games. Among the biggest casualties were ABC's NY Med, TNT's Rizzoli & Isles (0.8, way down vs. a 1.2 last week) and Comedy Central's Tosh.0 (1.0, down from last week's 1.4).

OLYMPICS CHART:



FULL TABLE:

Viewers A18-49 Last LeLa Avg Rank
The Middle (SR)2.750.6
Last Man Standing (SR)2.070.5
Wipeout (R)2.300.7
NY Med2.800.6-45%+17%-49%4/4
NCIS (SR)6.821.0
NCIS: Los Angeles (SR)5.221.0
Person of Interest (SR)4.330.9
Summer Olympics38.7212.8+21%n/a+17%1/5
MasterChef (R)2.280.9
MasterChef (R)2.150.9
Hart of Dixie (SR)0.600.2
The LA Complex (S)0.440.1-50%+0%-60%3/3

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.

(R) - Repeat.
(SR) - Summer repeat. (for shows not currently in season)

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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