Tuesday, August 14, 2012

Spotted Ratings, Olympic Roundup 8/10-8/12/12


WHAT MATTERS:
  • As usual, the final Friday and Saturday (6.2) were the two lowest-rated evenings of the Summer Olympics in primetime. But they dropped off much less than in 2008, and thus those two evenings had the largest vs. Beijing percent growth (+20% vs. a 5.5 on Friday and +22% vs. a 5.1 on Saturday) of the whole fortnight.
  • NBC then wrapped things up in style with Sunday's Closing Ceremony, up by 12% on the 8.2 rating for the Beijing Closing Ceremony. They got a bit of an assist again by not having to count the lower-viewed first 90 minutes of the evening, when they aired a "London Gold" recap special. (That managed a mere 5.7.)
  • The Animal Practice preview after the Closing Ceremony scored 12.8 million viewers and a 4.1 demo rating. That was marginally worse retention out of a significantly worse lead-in than Wednesday's Go On (5.6). It's definitely an inferior performance to that of Go On, for whatever that is worth.
  • On cable, Comedy Central attacked the Closing Ceremony with the Comedy Central Roast of Roseanne Barr (1.4). That was a mere shadow of the ratings for Charlie Sheen roast from last September (3.8) and also noticeably below the more typical roast level (most others have gotten a high 1-ish). AMC brought back Hell on Wheels (0.6) at, unfortunately, pretty close to the underwhelming level it achieved once it lost its The Walking Dead lead-in last year.

OLYMPICS CHART:



FRIDAY 8/10/12 FULL TABLE:

Viewers A18-49 Last LeLa Avg Rank
Shark Tank (SR)3.320.9
20/20 (SR)3.750.9
20/20 (SR)4.061.1
Undercover Boss (SR)2.910.7
CSI: NY (SR)2.690.5
Blue Bloods (SR)3.430.5
Summer Olympics22.496.6-6%-100%-34%15/15
Bones (SR)2.350.6
Bones (SR)2.170.5
Nikita (SR)0.520.2
Nikita (SR)0.480.2

SATURDAY 8/11/12 FULL TABLE:

Viewers A18-49 Last LeLa Avg Rank
Movie: The Game Plan2.20.6n/an/an/an/a
NYC 222.580.4+0%n/a-46%8/13
48 Hours Mystery (SR)2.80.5
48 Hours Mystery (SR)3.10.6
Summer Olympics21.796.2-6%n/a-38%16/16
Cops (SR)2.30.8
Cops (SR)2.40.8
Mobbed (SR)1.40.6

SUNDAY 8/12/12 FULL TABLE:

Viewers A18-49 Last LeLa Avg Rank
America's Funniest Home Videos (SR)4.230.9
Secret Millionaire3.971.0+25%+0%-25%6/7
Extreme Makeover: Weight Loss Edition2.820.9+13%+25%-32%6/7
60 Minutes (SR)6.291.1
Big Brother Sun5.362.0-5%+22%-4%3/5
Criminal Minds (SR)3.380.9
The Mentalist (SR)4.120.7
London Gold21.165.7n/an/an/a1/1
Summer Olympics31.019.2+48%n/a-4%10/17
American Dad! (SR)1.790.8
The Cleveland Show (SR)1.940.9
The Simpsons (SR)2.991.4
The Cleveland Show (SR)2.901.5
Family Guy (SR)3.661.8
American Dad! (SR)3.291.6

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.

(R) - Repeat.
(SR) - Summer repeat. (for shows not currently in season)

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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