Thursday, August 9, 2012

Spotted Ratings, Wednesday 8/8/12: The #Goon Boon


WHAT MATTERS:
  • Unofficially, NBC's preview of Go On (5.6) after the Olympics was the first piece of programming for the 2012-13 season, though I don't think the commercial-free preview will count in any official averages or anything. As for the rating: 5.6 (retaining about 55%ish of the 10:30 Olympics audience) seems pretty decent, but I don't put a ton of stock in it either way.
  • Leading in was night 13 of the Summer Olympics, which had this Games' third-biggest nightly growth vs. Beijing (+12%) despite cutting out the usually high-rated 11:00 hour and having what I felt was a pretty unappealing menu sports-wise. I guess everybody showed up for the beach volleyball final?
  • The big story on cable was the season finale of Dallas (1.3), which had a huge spike from the typically sub-1 level at which it'd been mired for the last few weeks. So that's a very good way to end what was mostly a fairly disappointingly-rated season.

OLYMPICS CHART:



FULL TABLE:

Viewers A18-49 Last LeLa Avg Rank
The Middle (SR)3.080.9
Suburgatory (SR)2.400.7
Modern Family (SR)2.941.2
Modern Family (SR)2.751.1
Final Witness2.810.8+14%+10%-13%5/7
Big Brother Wed5.391.9-5%n/a-5%4/4
Criminal Minds (SR)3.850.9
CSI (SR)3.910.7
Summer Olympics29.099.4-2%n/a-9%9/13
So You Think You Can Dance (R)1.870.7
Supernatural (SR)0.880.4
Supernatural (SR)0.700.3

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.

(R) - Repeat.
(SR) - Summer repeat. (for shows not currently in season)

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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