Monday, August 27, 2012

Spotted Ratings, Friday 8/24/12: Bottom Model


WHAT MATTERS:
  • I never thought I would see the day when America's Next Top Model premiered at a 0.5 demo rating and people would say it's actually not that bad. I didn't really agree, but I guess the idea was that if you just compared it to the 0.5 premiere from the spring, it was somewhat impressive to be flat considering the drop in viewing levels. Of course, that disregards that the spring's 0.5 was itself a complete disaster. And even that spin was out the window when the show dropped in finals to a mere 0.4, marking a second straight Top Model premiere to drop by more than half year-to-year (vs. fall 2011's 0.9). It was lucky to even have this season, as it was renewed before the total bomb of a spring cycle even premiered. If it's not completely dead after this result, I'm not sure what it's going to take.

FULL TABLE:

Viewers A18-49 Last LeLa Avg Rank
Shark Tank (SR)4.111.0
20/20 (SR)4.931.1
20/20 (SR)5.931.3
NFL Preseason Football5.151.5-53%n/a-33%3/4
America's Got Talent (R)2.940.6
Grimm (R)1.980.5
Dateline Fri (S)3.730.9-10%+0%-23%9/9
Bones (SR)3.000.8
Bones (SR)3.080.9
America's Next Top Model Fall1.090.4n/an/an/a1/1
Nikita (SR)0.590.2

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.

(R) - Repeat.
(SR) - Summer repeat. (for shows not currently in season)

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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