Saturday, August 18, 2012

SpotVault - Grimm (NBC) - 2012-13





Grimm
Mondays, 10/9c, Fridays, 9/8c and Tuesdays 10/9c, NBC





2012-13 Original Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Mo8/13/201210:001:005.642.0532.97.41.81.75+14%
2Mo8/20/201210:001:004.901.7531.26.81.21.69+1%
3Mo8/27/201210:001:004.671.6432.06.81.11.56+3%
4Mo9/3/201210:001:004.621.5432.76.41.01.43+5%
5Fr9/28/20129:001:005.321.6527.55.10.71.99-19%
6Fr10/5/20129:001:005.291.6528.25.10.91.90-16%
7Fr10/12/20129:001:005.011.6531.67.91.11.73-7%
8Fr10/19/20129:001:005.031.5528.06.70.61.92-22%
9Fr10/26/20129:001:006.112.0629.86.01.62.11-5%
10Fr11/2/20129:001:005.641.8530.77.01.61.88-4%
11Fr11/9/20129:001:005.211.7531.76.60.71.82-7%
12Fr11/16/20129:001:005.031.6529.76.20.71.85-14%
13Fr3/8/20139:001:004.901.5530.65.50.71.93-22%
14Fr3/15/20139:001:004.911.4526.54.60.72.11-34%
15Fr3/22/20139:001:005.001.4429.34.80.71.88-26%
16Fr3/29/20139:001:004.861.4429.45.60.81.90-26%
17Fr4/5/20139:001:005.131.5528.05.40.72.14-30%
18Fr4/26/20139:001:004.851.3427.76.60.71.97-34%
19Tu4/30/201310:001:005.771.9532.18.44.21.64+16%
20Tu5/7/201310:001:005.671.8533.68.13.71.48+22%
21Tu5/14/201310:001:005.361.7531.97.93.51.55+10%
22Tu5/21/201310:001:004.991.7532.19.53.31.65+3%
AVERAGES TO DATE:ViewersA18-49Skewy2yTrue2Sitch
5.181.6340%+6%1.81-10%

2012-13 Encore Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Fr8/24/20129:001:001.980.5226.24.40.60.75-33%
2Fr8/31/20129:001:002.010.5225.03.00.60.76-34%
3Fr9/7/20129:001:001.730.4129.03.00.60.57-30%
4Fr9/14/20129:001:002.090.6228.04.00.90.77-22%
5Fr9/21/20129:001:002.080.6227.34.20.60.84-28%
6Fr9/28/20128:001:002.820.7225.65.1n/a0.86-19%
7Fr10/19/20128:001:002.600.6226.35.5n/a0.72-17%
8Fr11/30/20129:001:002.620.6229.55.30.80.77-22%
9Fr4/12/20139:001:002.610.7229.14.10.90.99-29%

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

Previous Season (2011-12) | Yearly Index for 2012-13 | Next Season (2013-14)

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