Friday, September 9, 2016

The War of 18-49, News and Sports Series as of 2015-16


Here are War of 18-49 records for currently airing news/sports series.

Jump to a show: 20/20 | 48 Hours | 60 Minutes | America's Funniest Home Videos | CFB on Fox | Dateline Fri | NBA Saturday Primetime | Saturday Night Football | Sunday Night Football | Thursday Night Football


News and Sports Series

Please note that I have left the traditional A18-49+ labels on these tables, but in the case of this low-priority programming they are often not appropriate. For example, even using the "for Friday" labels, 48 Hours grades as a "flop" every year, while America's Funniest Home Videos is graded with weeknight labels even though the Sunday 7:00 is realistically more like a Friday timeslot. Also, I know, AFHV is not actually "news," I just categorize it that way since it is scheduled similarly. There are some other caveats with individual shows listed below.



20/20 (ABC, 2001-16)

SeasYearSlotAvgy2yLoHiResultsGrade
252001-02Wed 10:00, Fri 10:003.38-5%1.74.8

262002-03Friday 10:002.79-17%1.93.9
272003-042.96+6%1.54.2
282004-052.77-6%2.03.9
292005-062.60-6%1.83.4
302006-07Fri 10:00, Fri 9:002.38-9%1.23.1
312007-08Fri 9:00, Fri 10:001.83-23%1.22.9
322008-09Friday 10:001.93+5%1.23.5
332009-101.63-16%0.92.8
342010-111.48-9%1.02.0
352011-121.43-4%0.92.1detail
362012-131.45+2%0.91.8detail
372013-141.46+1%0.91.9detail
382014-151.27-14%0.81.7detail
392015-161.11-12%0.71.7detailB

SeasYearA18-49+LabelNow16y2yLoHiPremiereFinale
262001-0278marginal1.14
3911110472
272002-0363solid(Fri)0.92-20%43885659
282003-0473solid(Fri)1.06+16%371036974
292004-0568solid(Fri)0.99-7%49967449
302005-0664solid(Fri)0.93-6%44847171
312006-0763solid(Fri)0.92-1%32825858
322007-0855flop0.81-12%36884857
332008-0964solid(Fri)0.94+16%401165753
342009-1058flop0.84-10%32998246
352010-1158flop0.85+1%39796359
362011-1260solid(Fri)0.88+3%38895151
372012-1369solid(Fri)1.00+14%43858566
382013-1478hit(Fri)1.13+13%481016985
392014-1575hit(Fri)1.10-3%481019565
402015-1676hit(Fri)1.11+1%481178982



48 Hours (CBS, 2001-16)

SeasYearSlotAvgy2yLoHiResultsGrade
132001-02Fr 10:00, Mo 10:00, We 10:002.52-26%1.34.7

142002-03Fr 8:00, We 10:00, Fr 10:002.49-2%1.84.1
152003-04Sat 8:00, Wed 10:002.37-5%1.53.5
162004-05Saturday 10:002.12-11%1.63.1
172005-062.08-2%1.43.0
182006-072.070%1.22.8
192007-081.64-21%0.82.4
202008-091.61-2%1.22.2
212009-101.34-16%1.01.7
222010-111.20-11%0.81.7
232011-121.16-4%0.91.3detail
242012-131.00-14%0.71.3detail
252013-140.83-17%0.51.2detail
262014-150.82-2%0.61.1detail
272015-160.81-1%0.51.0detail

SeasYearA18-49+LabelNow16y2yLoHiPremiereFinale
142001-0259flop0.85
301097086
162002-0356flop0.81-5%41924365
172003-0458flop0.85+4%37864257
182004-0552flop0.76-11%39766139
192005-0651flop0.75-1%34744939
202006-0755flop0.80+7%32746448
212007-0850flop0.72-10%24734542
222008-0953flop0.78+8%40736050
232009-1048flop0.70-11%36605053
242010-1147flop0.69-1%31675143
252011-1249flop0.72+4%38555142
262012-1348flop0.69-3%33624338
272013-1444flop0.64-7%27645342
282014-1549flop0.71+10%36655954
292015-1656flop0.81+14%34695534



60 Minutes (CBS, 2001-16)

SeasYearSlotAvgy2yLoHiResultsGrade
332000-01Sunday 7:003.202.23.7
342001-023.22+0%1.95.0
352002-032.94-9%1.95.2
362003-043.03+3%1.75.6
372004-053.14+3%1.75.4
382005-063.03-4%1.85.6
392006-072.75-9%1.64.9
402007-082.56-7%1.45.0
412008-092.73+7%1.56.3
422009-102.37-13%1.14.0
432010-112.27-4%1.44.0
442011-122.29+1%1.24.8detail
452012-132.11-8%1.24.9detail
462013-141.96-7%1.04.0detail
472014-151.73-12%0.83.9detail
482015-161.62-6%0.54.8detailB+

SeasYearA18-49+LabelNow16y2yLoHiPremiereFinale
342001-0275marginal1.09441167060
352002-0366flop0.96-11%431177445
362003-0475marginal1.09+13%421386447
372004-0577marginal1.12+3%421335242
382005-0675marginal1.09-3%4413811644
392006-0773marginal1.06-2%421306148
402007-0877marginal1.13+6%421518248
412008-0991marginal1.32+17%502097350
422009-1084marginal1.23-7%3914211439
432010-1189marginal1.30+6%5515712263
442011-1297marginal1.41+9%512039764
452012-13100solid1.46+3%572338157
462013-14104solid1.52+4%532127469
472014-15103solid1.50-1%4823220859
482015-16111solid1.62+8%3433019934



America's Funniest Home Videos (ABC, 2001-16)

SeasYearSlotAvgy2yLoHiResultsGrade
122001-02Friday 8:002.70+9%2.13.6

132002-033.28+21%2.54.3
142003-04Sunday 7:002.63-20%2.23.2
152004-052.75+5%1.93.5
162005-062.82+2%2.13.5
172006-072.61-7%1.83.4
182007-082.36-9%1.72.9
192008-092.15-9%1.62.8
202009-102.03-6%1.62.7
212010-111.77-13%1.42.2
222011-121.60-10%1.12.2detail
232012-131.49-7%1.31.8detail
242013-141.40-6%1.01.6detail
252014-151.33-5%0.91.7detail
262015-161.03-23%0.71.3detailC-

SeasYearA18-49+LabelNow16y2yLoHiPremiereFinale
122001-0263solid(Fri)0.91
49845860
132002-0374solid(Fri)1.07+18%56976368
142003-0465flop0.94-12%54795969
152004-0568flop0.98+4%47864754
162005-0669flop1.01+3%52866459
172006-0769flop1.010%48907258
182007-0871marginal1.04+3%51887951
192008-0971marginal1.04+0%53938653
202009-1072marginal1.05+1%57967871
212010-1170marginal1.01-3%55877563
222011-1268flop0.98-3%47936464
232012-1371marginal1.03+4%62857181
242013-1474marginal1.08+5%53856485
252014-1579marginal1.15+6%541017183
262015-1670marginal1.03-11%48897669



CFB on Fox (Fox, 2012-15)

SeasYearSlotAvgy2yLoHiResultsGrade
1Fall 2012Saturday 8:001.06
0.61.6detail
2Fall 20130.79-25%0.51.2detail
320140.82+4%0.42.1detail
4Fall 20150.98+19%0.42.0detail

SeasYearA18-49+LabelNow16y2yLoHiPremiereFinale
1Fall 201250flop0.73
28762833
2Fall 201342flop0.61-17%27645837
3201449flop0.71+16%241252442
4Fall 201567solid(Fri)0.98+38%2713755137



Dateline (Friday editions only) (NBC, 2001-16)

SeasYearSlotAvgy2yLoHiResultsGrade
102001-02Fri 9:00, Fri 8:003.43+7%2.54.3

112002-03Friday 9:003.14-8%1.63.9
122003-04Friday 8:002.86-9%2.14.6
132004-052.35-18%1.73.1
142005-06Fri 8:00, Fri 9:002.37+0%1.43.8
152006-07Fri 9:00, Fri 8:002.10-11%1.63.2
162007-08Friday 9:001.96-7%1.43.2
172008-09Fri 10:00, Fri 9:001.46-26%1.12.1
182009-10Friday 9:001.54+6%1.32.0
192010-111.42-8%0.71.9
202011-12Fri 9:00, Fri 10:001.32-7%0.82.0detail
212012-13Fr 10:00, Fr 9:00, Fr 8:00, We 8:001.29-2%0.82.0detail
222013-14Fri 9:00, Fri 8:001.26-2%1.01.5detail
232014-15Fr 9:00, Fr 8:00, Fr 10:001.16-8%0.91.5detail
242015-16Fri 9:00, Fri 10:001.01-13%0.81.4detailB

SeasYearA18-49+LabelNow16y2yLoHiPremiereFinale
162001-0280hit(Fri)1.16
581009867
182002-0371solid(Fri)1.03-11%36887436
122003-0470solid(Fri)1.030%521136954
112004-0558flop0.84-18%42767669
152005-0658flop0.85+1%34945247
172006-0756flop0.81-4%42858545
92007-0859flop0.86+6%42975742
142008-0948flop0.71-18%37703743
192009-1055flop0.80+13%46715353
202010-1156flop0.81+2%28756343
212011-1256flop0.810%34858568
222012-1361solid(Fri)0.89+10%38954352
232013-1467solid(Fri)0.98+9%53806969
242014-1569solid(Fri)1.01+3%54898354
252015-1669solid(Fri)1.010%55966962



NBA Saturday Primetime (ABC, 2016)

SeasYearSlotAvgy2yLoHiResultsGrade
1Winter 2016Saturday 8:301.24
0.62detail

SeasYearA18-49+LabelNow16y2yLoHiPremiereFinale
1Winter 201685hit(Fri)1.24
4113710341



Saturday Night Football (ABC, 2006-15)

SeasYearSlotAvgy2yLoHiResultsGrade
1Fall 2006Saturday 8:002.90
1.85.0

2Fall 20072.22-24%1.34.1
320082.72+22%1.24.7
4Fall 20092.37-13%1.44.0
5Fall 20101.98-16%1.22.7
6Fall 2011Saturday 8:302.23+13%0.93.4detail
7Fall 20122.15-4%0.75.1detail
820131.80-16%0.63.1detail
92014Saturday 8:001.93+7%0.94.2detail
10Fall 20151.67-13%0.72.7detail

SeasYearA18-49+LabelNow16y2yLoHiPremiereFinale
1Fall 200677hit(Fri)1.12
4813380133
2Fall 200767solid(Fri)0.98-13%3912454124
3200890hit(Fri)1.32+35%401566396
4Fall 200984hit(Fri)1.22-7%5014296142
5Fall 201078hit(Fri)1.14-7%4710663106
6Fall 201195hit(Fri)1.38+21%3814411480
7Fall 2012102hit(Fri)1.49+8%3324214271
8201396hit(Fri)1.39-6%3216516590
92014115hit(Fri)1.67+20%54250113184
10Fall 2015115hit(Fri)1.670%48185185158

We're starting with the beginning of Saturday Night Football as a season-long franchise in 2006. ABC aired some college games in primetime before that (about four per year in my records), but 2006 was the year it ramped up to 10+ per season.



Monday/Sunday Night Football (ABC/NBC, 2001-16)

SeasYearSlotAvgy2yLoHiResultsGrade
322001-02Monday 9:006.84-26%4.28.4

33Fall 20027.34+7%6.28.5
34Fall 20036.79-7%5.08.0
35Fall 20046.61-3%4.58.1
36Fall 20056.41-3%4.39.1
1Fall 2006Sunday 8:306.66+4%4.78.8
2Fall 20076.34-5%4.78.6
3Fall 20086.38+1%3.99.0
42009-107.42+16%5.99.8
52010-118.26+11%6.710.7
62011-128.36+1%5.210.9detail
7Fall 20128.16-2%6.711.0detail
8Fall 20137.90-3%5.610.3detail
9Fall 20147.64-3%6.110.2detail
102015-167.92+4%5.810.3detail

SeasYearA18-49+LabelNow16y2yLoHiPremiereFinale
322001-02159big hit2.31
98195195172
33Fall 2002165big hit2.41+4%140191187155
34Fall 2003167big hit2.44+1%123197190168
35Fall 2004162big hit2.36-3%111199174150
36Fall 2005158big hit2.30-3%106224190128
1Fall 2006177big hit2.57+12%125234207125
2Fall 2007192big hit2.79+8%142260224178
3Fall 2008212megahit3.09+11%130299180180
42009-10264megahit3.84+24%210348306217
52010-11325megahit4.73+23%264421421271
62011-12354megahit5.15+9%220462462415
7Fall 2012388megahit5.65+10%318522461499
8Fall 2013419megahit6.11+8%297547547494
9Fall 2014454megahit6.62+8%363607607392
102015-16544megahit7.92+20%398707707542

These numbers combine the two main broadcast primetime football franchises, Monday Night Football on ABC (2001-05) and Sunday Night Football on NBC (2006-present). We may add some more cable numbers later and be able to separate Monday and Sunday, but this combo is it for now.



Thursday Night Football (CBS, 2014-15)

SeasYearSlotAvgy2yLoHiResultsGrade
12014Thursday 8:305.91
4.57.5detail
2Fall 20155.94+0%4.97.5detail

SeasYearA18-49+LabelNow16y2yLoHiPremiereFinale
12014352megahit5.12
268446446398
2Fall 2015408megahit5.94+16%336515515364

For now, these numbers are the combined deliveries of the simulcast on CBS and NFL Network.

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