Tuesday, March 10, 2015

War of 18-49 Update, Parks and Recreation (2014-15)

Let's take a look at the 2014-15 season (the seventh and final overall) of Parks and Recreation on NBC.

Timeslot Lo Avg Hi y2y A18-49+ Label y2y Results
Tuesday 8:00/8:301.0 1.331.6 +15%80*marginal +29%* detail

*- For this winter's War of 18-49 updates, the A18-49+ is based on a projected league average, calculated by applying the league average's current year-to-year trend (thru 3/1/15) to the final 2013-14 average. This should help make these numbers compare more fairly with seasons past.

Rating the Ratings: It was a major comeback final season for the last pillar in NBC's The Office-led comedy generation. It certainly overachieved in the first month of the season, with the 1.4's and 1.5's of the first few weeks going well above almost anything from the penultimate season. Then it trickled down to very low 1's at the end of the season, finishing out with a 1.6 finale with a The Voice lead-in. The second half of the season saw the ratings I was expecting it get to for the whole season, so perhaps it got a significant early bounce from premiering and being marketed so close to Amy Poehler's Golden Globes hosting. It also aired only in the high-viewed winter and had more favorable competition than when it was thrown to the wolves against The Big Bang Theory last season. Still, this projects as the show's second-best season Plus-wise, which would be a pretty impressive achievement since it was increasingly on an island on the network. (The only bigger Parks season aired after the peak season of The Office.) Grade: A-.

Here's the now updated War of 18-49 post for Parks and Recreation.

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