Wednesday, March 18, 2015

Spotted Ratings, Tuesday 3/17/15


WHAT MATTERS:
  • FINALS UPDATE: The Voice (3.2) went up a tenth and NBC's comedies avoided downward adjustments. On the CW, The Flash (1.3) picked up a tenth and iZombie (0.8) lost one, putting iZombie only on par with the most recent episode of Supernatural.
  • NBC had a decent enough start to its second experiment with a summer series in the spring. Undateable (1.9) went almost 50% above its high point from last summer, and the series premiere of One Big Happy (1.6) had sound enough retention in the 9:30 slot. It probably looks better than it really is because of how thoroughly The Night Shift bombed a few weeks ago; after all, it's still at least 10% below the fall comedy openers for Marry Me (2.3) and About a Boy (1.7) and about 20% behind last spring's About a Boy/Growing Up Fisher (2.5/1.9). But it's certainly a far less painful opener than what we saw from The Night Shift, and these shows will have a chance if they can hold on reasonably.
  • On the CW, iZombie also had a start that can be put in the "decent enough" column, a 0.9 rating with 2.3 million total viewers. This was not down too badly from its The Flash (1.2) lead-in, which preliminarily hit a new low in its first post-DST airing (though it's been a frequent adjust-up show in the past, so it may only tie).
  • Elsewhere on NBC, The Voice (3.1) took another big week-to-week hit, in part because it contracted to one hour. And despite better comedy ratings than usual, Chicago Fire (1.6) was below most of what it did in the fall when separated by an hour from The Voice, even opposite repeats on ABC and CBS.
  • The other three networks had at least something in repeats. Most promising among the originals was probably Agents of SHIELD (1.6), which ticked up in its first spring outing with no Voice competition despite airing after a repeat of Repeat After Me (0.7). Hell's Kitchen (1.3) and The Mindy Project (0.9) were even on Fox, while CBS was all repeats.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Fresh Off the Boat (R) 1.0 33% -38% -33% 1.3
Repeat After Me (R) 0.7 35% -36% -53% 1.2
Agents of SHIELD 1.6 47% +7%+0.1-0.4 7/13 n/a +10% +19% 1.9
Forever (R) 0.7 31% -7% +0% 1.0
ABC:-11%-11%
NCIS (R) 1.1 14% -50% -54% 1.4
NCIS: New Orleans (R) 1.1 15% -33% -52% 1.3
Person of Interest (R) 0.9 20% -38% -47% 1.1
CBS:-42%-52%
The Voice Tue 3.2 32% -16%-0.6n/a 4/4 -11% -10% -11% 3.4
Undateable 1.9 38% n/an/an/a 1/1 +46% -53% -10% 1.7
One Big Happy 1.6 37% n/an/an/a 1/1 n/a -60% -11% 1.6
Chicago Fire 1.6 29% -24%-0.5-2.2 13/18 -16% -24% -14% 1.7
NBC:-32%-11%
Hell's Kitchen 1.3 44% +0%+0.0n/a 2/3 -28% +0% +18% 1.6
New Girl (R) 0.6 49% -14% -14% 0.8
The Mindy Project 0.9 57% +0%+0.0-0.1 19/20 n/a +0% -18% 1.3
Fox:-2%+3%
The Flash 1.3 45% -13%-0.2n/a 13/15 n/a +271% +86% 1.4
iZombie 0.8 44% n/an/an/a 1/1 n/a +167% -6% 0.7
CW:+223%+35%
Big5:-16%-16%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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