Thursday, March 19, 2015

Spotted Ratings, Wednesday 3/18/15


WHAT MATTERS:
  • FINALS UPDATE: Empire was separated into two hours in the finals, each of which adjusted up a tenth (6.1/6.9). Survivor (2.3) and Arrow (0.9) were also up while Supernatural (0.6) was down.
  • The two-hour finale of Empire produced one last night of big growth; it averaged 16.5 million viewers and a 6.4 A18-49 rating. These were both up by about 10% from the previous series highs set last week, and further upward adjustments seem likely. The show started at last week's number (5.8) in the 8:00 half-hour and grew as high as a whooping 6.9 (in other words, very close to normal The Walking Dead territory) by the end.
  • The only networks that went original vs. Empire were CBS, where Survivor had a very respectable 2.2 for a two hour episode, and the CW, where Arrow (0.8) took a sizable hit and Supernatural (0.7) had an OK but low-end transition to Wednesday.
  • In the 10:00 hour, CSI: Cyber (1.4) had a disheartening week three drop with a lead-in that was no weaker than last week's Criminal Minds but likely less compatible. And ABC made some real noise with a The Sound of Music-themed special (1.4) that basically tied normal Nashville numbers. I'd say Empire served as a de facto lead-in for this thing, but the skews suggest they had extremely different audiences. (For example, the ABC special had almost exactly as many 50+ viewers as Empire!)

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The Middle (R) 1.2 30% +0% -14% 1.5
The Goldbergs (R) 1.3 37% +8% +8% 1.8
Modern Family (R) 1.5 35% +0% -17% 1.8
Black-ish (R) 1.3 37% -13% +8% 1.6
The Untold Story of the Sound of Music 1.4 24% n/a +115% +115% 1.7
ABC:+21%+17%
Survivor 2.3 30% +5%+0.1n/a 2/4 -8% +8% -3% 2.5
CSI: Cyber 1.4 22% -18%-0.3+0.2 3/3 n/a -20% -28% 1.5
CBS:+0%-10%
The Mysteries of Laura (R) 0.6 17% -20% -52% 1.0
Law and Order: SVU (R) 0.8 21% +7% -48% 1.3
Chicago PD (R) 0.9 27% +0% -36% 1.3
NBC:-4%-45%
Empire 6.1 49% +5%+0.3n/a 1/11 n/a +160% +184% 5.8
Empire 6.9 50% +13%+0.8n/a 1/12 n/a +19% +200% 5.3
Fox:+60%+192%
Arrow 0.9 45% -18%-0.2n/a 12/16 +13% +157% +6% 1.0
Supernatural 0.6 44% -25%-0.2-0.6 15/15 -33% +50% -33% 0.6
CW:+100%-14%
Big5:+36%+44%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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