Friday, July 18, 2014

War of 18-49 Update, Undercover Boss (2013-14)

Let's take a look at the 2013-14 season (the fifth overall) of Undercover Boss on CBS.

Timeslot Lo Avg Hi y2y A18-49+ Label y2y Results
Friday 8:001.2 1.511.8 -6%80hit(Fri) +5% detail

Rating the Ratings: Undercover Boss turned in another strong season in the Friday lead-off role for CBS, dropping by less than the league average. The year-to-year numbers may be a bit inflated since it was positioned more favorably on the calendar this year (started five weeks earlier and ended two months earlier). This may have helped keep Boss from ever dipping to the 1.1/1.0 low points from the last two seasons, but it was still impressive work on the whole. Despite this, CBS is taking Boss off the fall schedule yet again in 2014-15. This is probably not much about Boss; it's more about The Amazing Race needing a slot (which, in turn, is more about needing to give Madam Secretary pretty much the only slot where it has a prayer of success).  Grade: B.

Here's the now updated War of 18-49 post for Undercover Boss.


Spot said...

CBS kinda had to hold Undercover Boss. When Madam Secretary bombs hard, CBS can't just air heavily serialized Amazing Race at the beginning of November sweeps as it would run into awards season. Undercover Boss on the other hand is incredibly self cotained and can air whenever CBS needs it

Spot said...

This show has never had an apples to apples season comparison. First to second - Short to full season. Second to third - Full Sunday season to half Friday/Sunday season. Third to fourth - Sunday and Friday to all Friday. This was closest comparison and it only fell six percent, but this season did get to air in higher viewed parts of the year

Spot said...

Talking about new shows bombing, Madam Secretary seems the one with the biggest chances to bomb (not 100% procedural, 60 minutes lead-in that will suffer significative variance and overruns), I bet they are probably holding UB for it.

Stalker looks like it is in a safe-place schedule-wise (compatible lead-in and average competitiors) and even if it bombs they would probably replace it with CSI:Cyber (giving up the plan of airing it on sundays) or Battle Creek.

I wonder if Scorpion ends as the bomb, if they place UB there, I wonder if they'll move NCIS:LA up an hour and sacrifice the 10 PM slot again, but if they replace it with a drama, they may repeat Hostages/Intelligence.

Spot said...

If Scorpion bombs they could move Mike & Molly and The Odd Couple to 9 on Mondays. If they move NCIS: LA to 9 I think they should throw The Mentalist at 10. NCIS and Mentalist had a great pairing back in the day, perhaps it could work with LA.

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