Wednesday, July 23, 2014

SpotVault - Seed (CW) - Summer 2014 Ratings





Seed
Mondays, 9/8c, CW







Summer 2014 Original Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True Sitch
1Mo7/14/20149:300:300.550.2031.57.20.20.10.29-31%
2Mo7/21/20149:000:300.440.2128.76.30.60.40.24-17%
AVERAGES TO DATE:ViewersA18-49Skewy2yTrueSitch
0.500.2051%0.27-25%

Summer 2014 Encore Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True Sitch
1Fr7/18/20149:000:300.640.2122.23.20.30.30.33-40%

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) watching the program.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour), and the same number adjusted for compatibility.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

More SpotVault in the Index.

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