Wednesday, July 9, 2014

War of 18-49 Update, Drop Dead Diva (Summer 2014)

Let's take a look at the summer 2014 season (the sixth overall) of Drop Dead Diva on Lifetime.

TimeslotLo AvgHi y2yA18-49+Results
Sunday 9:000.3 0.430.6 -32%23

Rating the Ratings: Drop Dead Diva was another announced final season on cable that exited with a real whimper. The two-hour premiere's 0.3 rating was incredibly weak, down about 50% from the previous premiere, but Diva at least managed to build a bit from there to a usual mix of 0.4's and 0.5's. Still, it finished down nearly a third from the previous season, and was actually down week-to-week for the series finale (0.47 -> 0.45). The announced end came before season six even began, and this is a show that's been un-cancelled before. But these ratings are probably not going to change anyone's mind. Grade: D-.

Here's the now updated War of 18-49 post for Drop Dead Diva.

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