Tuesday, July 22, 2014

War of 18-49 Update, NCIS (2013-14)

Let's take a look at the 2013-14 season (the eleventh overall) of NCIS on CBS.

Timeslot Lo Avg Hi y2y A18-49+ Label y2y Results
Tuesday 8:002.2 2.813.6 -16%149hit -6% detail

Rating the Ratings: In season eleven, NCIS turned in by far the worst year-to-year trend of its incredible run, taking its first significant decline beyond the league average dip. The show's strongest results actually came against its fiercest competition, when it hung mid-3's for the final Cote de Pablo episodes despite facing The Voice and the enormous Agents of SHIELD opening. The slot got easier from there; SHIELD settled as a merely solid player (if still one of NCIS' most formidable recent drama opponents), The Biggest Loser took over on NBC in the fall, and Fox totally cratered when Glee arrived in the winter. NCIS settled at a 3.0ish for the fall and early winter, then a 2.5ish after spring viewing depressions set in. It dropped more than usual in the second half of the season, but it will hope to get some of that audience back in the fall as it launches new spin-off NCIS: New Orleans. Grade: C+.

Here's the now updated War of 18-49 post for NCIS.

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