Thursday, July 31, 2014

Spotted Ratings, Wednesday 7/30/14


WHAT MATTERS:
  • Much like the Sunday Reckless/Unforgettable flip, a CBS Wednesday flip didn't hurt Extant (1.1) in its move to 10/9c and improved the repeat Criminal Minds (1.1) at 9/8c. Because Extant was so wildly incompatible skew-wise with Big Brother, holding last week's unimpressive number is not that much of an achievement.
  • The CW had a nice start out of newbie Penn and Teller: Fool Us (0.5), which outrated anything scored by CDub unscripted newbies Perfect Score and Capture last summer. This series originated in the UK three years ago and was cancelled after one season, so any kind of continued relationship beyond this season would probably be more expensive for the CW than this surely cheap acquisition was. But the surely cheap acquisition itself looks like a win so far.
  • And score one for Twitter as Syfy's original movie Sharknado 2: The Second One (1.3) roughly tripled the first movie's delivery from last year. It was the network's most-watched original movie ever.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The Middle (R) 1.0 31% +11% +25% 1.4
The Goldbergs (R) 1.0 36% +11% +43% 1.6
Modern Family (R) 1.1 37% -8% +22% 1.5
The Middle (R) 1.0 38% +0% +67% 1.4
Motive 0.7 24% +17%+0.1+0.0 9/10 -13% +8% -18% 1.1
ABC:+4%+17%
Big Brother Wed 2.3 45% +0%+0.0n/a 1/6 +10% +0% +7% 3.3
Criminal Minds (R) 1.1 30% +0% +10% 1.4
Extant 1.1 24% +0%+0.0-1.2 3/4 n/a +22% -4% 1.6
CBS:+5%+5%
America's Got Talent (R) 1.2 24% -43% -20% 1.8
America's Got Talent Wed 2.2 26% -8%-0.2n/a 2/2 -8% -15% -8% 2.8
Taxi Brooklyn 1.0 24% +0%+0.0-0.2 1/6 n/a +0% -13% 1.2
NBC:-23%-13%
So You Think You Can Dance 1.1 40% +0%+0.0n/a 8/10 -27% -4% -34% 1.5
Fox:-4%-34%
Penn and Teller: Fool Us 0.5 36% n/an/an/a 1/1 n/a +100% +100% 0.8
The 100 (R) 0.2 49% +0% +0% 0.3
CW:+56%+56%
Big5:-4%-8%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

5 comments:

Spot said...

Extant being basically interchangeable with Criminal Minds (R) is not good. Especially with Unforgettable, NCIS (R), NCIS: LA (R) being only a tick away.
.
Usually I watch the ABC comedies and Criminal Minds (R). CBS' shakeup had me go Middle/Goldbergs/Criminal Minds/Motive

Spot said...

That Taxi Brooklyn has only gotten back to its debut rating even though its lead-in is now a point bigger does not bode well for a season 2.

Spot said...

In other news, NBC renewed Undateable. I am a bit surprised by that one.

Spot said...

I'm not overly shocked by that renewal. Undateable did launch well even compared against NBC's regular season Thursday sitcoms. I think its trajectory was overly harmed by NBC's burn-off treatment of it; half of its episodes had difficult headwinds (4 against the NBA Finals, 3 against the July 4th Eve). If this remains a summer show, I expect NBC will give the show slightly sturdier support with another sitcom or Last Comic Standing.

Spot said...

I agree with everything you've said. I am also not overly shocked or even shocked, just slightly surprised, because even though they could indeed justify a renewal, it would be just as easy not to and I don't think they actually need it.

But I also think it was indeed excessively hurt by the burn-off treatment.

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