Thursday, July 24, 2014

War of 18-49 Update, CSI (2013-14)

Let's take a look at the 2013-14 season (the fourteenth overall) of CSI on CBS.

Timeslot Lo Avg Hi y2y A18-49+ Label y2y Results
Wednesday 10:001.6 1.902.1 -17%101solid -7% detail

Rating the Ratings: CSI dropped more than the league average for the ninth straight season, and its final Wednesday season will also likely go down as its last above-average one. The premiere's 2.0 was down 20% year-to-year, but CSI held very close to that number for the rest of the season and made up a little year-to-year ground (including a 1.9 finale that was down just 5%). With Criminal Minds still potent and a particularly easy competitive opportunity (vs. modest Nashville and Chicago PD), CBS moved CSI to Sunday for 2014-15. It probably gets multiple seasons on the night, as CSI: Miami and The Mentalist did, but the pairing with The Good Wife won't be a good thing for its ratings.  Grade: C.

Here's the now updated War of 18-49 post for CSI.

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