Tuesday, July 15, 2014

Spotted Ratings, Monday 7/14/14


WHAT MATTERS:
  • The finale of 24: Live Another Day (1.7) had a pretty nice week-to-week spike, hitting the series' best rating since early June. But, like pretty much everything since the premiere, it was still a weaker show than 24 at the end of its original run (even after making our usual historical adjustments). Any further return will probably come down to non-ratings issues; Fox won't exactly be beating down the door to get it back at any cost, but they wouldn't mind having these kinds of ratings again either.
  • The other male-friendly drama was also on the upswing; Under the Dome (1.9) rebounded by two tenths after its big drop last week, but it also had an assist from the return of The Big Bang Theory (1.6) at 9:30.
  • And the CW had relatively invisible debuts from comedies Backpackers (0.2) and Seed (0.2). Backpackers comes from the CW's digital platform (called "CW Seed"), while Seed (confusingly, totally unrelated to "CW Seed") is a Canadian import. These were certainly low-cost propositions whose ratings will not break the CDub bank, but the network is probably a bit discouraged by how thoroughly the Whose Line Is It Anyway? audience (0.5) rejected the first attempt at companion comedies.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The Bachelorette 1.7 31% -6%-0.1n/a 4/9 -6% -6% -8% 1.8
Mistresses 1.0 34% +11%+0.1-0.1 3/7 +0% +11% -5% 1.1
ABC:-2%-7%
2 Broke Girls (R) 0.9 27% -10% -25% 0.9
Mom (R) 0.9 27% -18% -18% 1.1
Mike and Molly (R) 1.3 31% +8% +8% 1.6
The Big Bang Theory (R) 1.6 35% +60% +23% 1.8
Under the Dome 1.9 32% +12%+0.2+0.6 2/3 -30% +12% -31% 2.2
CBS:+10%-17%
Last Comic Standing (R) 0.7 31% -22% -58% 0.8
American Ninja Warrior 1.7 40% +0%+0.0-0.2 2/7 +6% +0% +55% 2.1
NBC:-5%+6%
MasterChef 1.8 41% -10%-0.2n/a 3/8 -18% -10% +200% 1.9
24: Live Another Day 1.7 33% +21%+0.3-0.2 4/11 n/a +21% +209% 1.9
Fox:+3%+204%
Whose Line Is It Anyway? 0.5 43% -17%-0.1n/a 6/15 -57% +0% +150% 0.5
Backpackers 0.2 43% n/an/an/a 1/1 n/a -67% +0% 0.2
Whose Line Is It Anyway? (R) 0.2 33% -33% -33% 0.3
Seed 0.2 46% n/an/an/a 1/1 n/a -33% -33% 0.3
CW:-35%+10%
Big5:-1%+16%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

4 comments:

Spot said...

Even though 24 may be a weaker show now, Fox is also a weaker network. When the show left the air in 2010 Fox was a borderline hit network (123) and 24 was merely solid (105). Since then the network's lost almost 30 points Plus-wise (94) while 24's average gets the show a similar Plus score compared against the regular season league average. (Using summer-specific labels probably bumps 24 up to solid.) I agree that Fox may not be clamoring for another season but if it does happen it shouldn't be a huge shock.

Are you planning to update 24's War page with this mini-season or just let it lay?

Meanwhile, I'm surprised that Backpackers and Seed hurt the sandwiched rerun of Whose Line.

Spot said...

Indeed, that's more "regular rerun" levels. Wouldn't be surprised to see the rerun flipped with Backpackers very soon.

Spot said...

Ouch, 0.1, that's really bad. Worse than CW. But thanks for sharing the information, I really appreciate it, you're awesome!

Spot said...

The Strain started well. It needed to as FX dramas usually don't hold super well

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