Friday, June 27, 2014

War of 18-49 Update, Family Guy (2013-14)


Let's take a look at the 2013-14 season (the thirteenth overall) of Family Guy on Fox.

Timeslot Lo Avg Hi y2y A18-49+ Label y2y Results
Sun 9:00, Sun 8:302.0 2.343.1 -13%124solid -3% detail

Rating the Ratings: Another relatively boring Family Guy season of league average-ish decline got a little more interesting when Fox moved Family Guy to 8:30 to make way for Cosmos: A Spacetime Odyssey. This move actually didn't hurt the year-to-year trend; it was at -14% as of the move and finished at -13%. Perhaps this positioned it better to be viewed by men 18-34 before their cable dramas (The Walking Dead, Game of Thrones) began at 9/8c. But I still have a tough time believing it was really a net positive for the show. For all we know, maybe it would've finished the season even better at 9/8c. It's back in the 9/8c anchor role next season, but with a new complication; it'll be surrounded by live-action comedies. Grade: B-.

Here's the now updated War of 18-49 post for Family Guy.

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