Wednesday, June 18, 2014

War of 18-49 Update, Criminal Minds (2013-14)

Let's take a look at the 2013-14 season (the ninth overall) of Criminal Minds on CBS.

Timeslot Lo Avg Hi y2y A18-49+ Label y2y Results
Wednesday 9:002.2 2.492.8 -13%132hit -3% detail

Rating the Ratings: After growing for most of its run, Criminal Minds took a second straight small decline in Plus this year, though it was a bit smaller than last year's drop. It was down close to this amount pretty much throughout the season, with most of the biggest drops coming in December and January; it hit some of its biggest numbers at that time in 2012-13, and some of its lowest this season. It remained CBS' #2 drama, and maybe the promising newbie Stalker at 10/9c will reinvigorate this long-intact Wednesday lineup a bit. Grade: C+.

Here's the now updated War of 18-49 post for Criminal Minds.


Spot said...

I would have bumped it up to a B- just because the finale was only down 3% year to year and up in Plus.

Spot said...

It would be nice to see FOX air Enlisted at 9:30 once to see if it could get a post Family Guy boost for the finale. Oh well

Spot said...

Criminal Minds held up well considering its chief competition (Law & Order: SVU) had an incredible rally and upticked in raw demo numbers this season.

Spot said...

Is anyone else just waiting for one of CBS' drama reruns to skew under 10% demo-wise? Or has that already happened and I missed it?

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