Thursday, June 5, 2014

Spotted Ratings, Wednesday 6/4/14


WHAT MATTERS:
  • Despite a market-size match made in heaven (New York vs. Los Angeles), Game 1 of the NHL's Stanley Cup Finals was down 24% from last year's 2.5 opener. It still stacked up relatively well vs. other recent Game 1's (1.8 in 2011, 1.1 in 2012), but these markets probably do not have as much hockey interest per capita as last year's competitors (Boston and Chicago).
  • Week two of So You Think You Can Dance (1.5) was down just a tenth.
  • And ABC continues to ring up noticeably strong numbers with The Goldbergs encores (1.2/1.4). This has clearly helped Modern Family, whose 1.6 was better than any summer repeat from 2013 and tied the 2012 high! The momentum continued to Motive (1.1), up two tenths from its first two deliveries.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The Middle (R) 1.1 27% +0% +10% 1.4
The Goldbergs (R) 1.2 33% +9% +33% 1.7
Modern Family (R) 1.6 38% +14% +14% 2.2
The Goldbergs (R) 1.4 39% +17% +8% 1.8
Motive 1.1 26% +22%+0.2+0.2 1/3 n/a +29% +0% 1.5
ABC:+15%+10%
Undercover Boss (R) 1.0 27% +25% -5% 1.3
Criminal Minds (R) 1.1 23% -8% +0% 1.6
CSI (R) 1.0 22% -5% -20% 1.3
CBS:+2%-9%
Stanley Cup Finals 1.9 50% n/an/an/a 1/1 -24% +58% +107% 2.6
NBC:+58%+107%
So You Think You Can Dance 1.5 38% -6%-0.1n/a 2/2 -12% -9% -35% 2.0
Fox:-9%-35%
Arrow (R) 0.4 39% +60% +0% 0.6
The 100 0.6 48% +0%+0.0+0.2 3/12 n/a +9% +71% 0.8
CW:+25%+33%
Big5:+17%+5%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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