Tuesday, June 24, 2014

War of 18-49 Update, Cougar Town (2013-14)

Let's take a look at the 2013-14 season (the fifth overall) of Cougar Town on TBS.

TimeslotLo AvgHi y2yA18-49+Results
Tuesday 10:000.6 0.680.9 -28%36 detail

Rating the Ratings: In last year's War of 18-49 post for Cougar Town, I said, "It can probably stick around on TBS till it takes a big downturn from this opening level." Welp... season five took a 28% decline, leading TBS to announce a final season renewal for 2014-15. This season started (0.9) and ended (0.8) acceptably enough, but pretty much everything in between was an underwhelming mix of 0.6's and 0.7's, usually down 30%+ from that time last year. Though Cougar Town was at least a tenth stronger than TBS' other original sitcoms in its first TBS season, this time the show had no real separation from Sullivan and Son, newbie Ground Floor and the also-cancelled Men at Work. TBS is probably correct to move on to shows that weren't originally budgeted for the big broadcast stage. Grade: D.

Here's the now updated War of 18-49 post for Cougar Town.

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