Monday, June 23, 2014

A18-49+ Update: Repeats, Sports and Specials in 2013-14


Here's a look at trends among the non-original series categories (repeats, sports and specials) on the big four networks in 2013-14:
Big Four Ratings

Year Overall Originals Reruns Movies Sports Specials
2003-04* 91 100 76 67 169 95
2004-05* 90 100 68 67 166 90
2005-06* 90 100 66 55 146 81
2006-07 90 100 59 51 132 92
2007-08 90 100 56 54 149 84
2008-09 93 100 53 52 162 91
2009-10 96 100 50 46 200 107
2010-11 93 100 52 48 218 94
2011-12 97 100 50 45 222 101
2012-13 98 100 49 47 229 100
2013-14 103 100 47 49 251 113

2013-14 was a milestone year for television; for the first time, the average for original series get surpassed by the average for "everything else." In the repeats/sports/specials post last year, I said this was a strong possibility because of all the extra high-rated non-series real estate dedicated to the Winter Olympics. But the overall number surged well past 100 because the sports side of the equation got a major assist from the special side; most awards shows hit their highest or second-highest A18-49+ levels in the era, and many were highest by wide margins. Meanwhile, repeat programming continued its gradual decline; the average repeat is now decidedly below half of the average original.

Big Four Real Estate
 
Year Originals Reruns Specials Movies Sports
2003-04* 62% 18% 4% 11% 5%
2004-05* 65% 18% 6% 6% 5%
2005-06* 65% 17% 4% 7% 7%
2006-07 63% 23% 3% 5% 6%
2007-08 61% 23% 3% 5% 7%
2008-09 65% 19% 6% 4% 7%
2009-10 62% 22% 4% 4% 8%
2010-11 64% 21% 4% 4% 6%
2011-12 66% 20% 4% 2% 7%
2012-13 64% 21% 5% 2% 8%
2013-14 62% 20% 6% 2% 9%

The takeaway with the real estate numbers, as always, is that the big four networks aren't changing much. Despite all the PR at network presentations about timeslot-sharing and cutting down on repeats, the repeat count is pretty much in line with recent years. So is the original count; if anything, it's closer to the low end.

It is worth noting that the Winter Olympics made this an irregular year. NBC can't really support their usual original volume since they're also paying a hefty price tag for the Games. And the event also affects the scheduling of other networks, who mostly aired repeats of scripted programming and also held many premieres till later in the winter than usual. Next year will be more apples-to-apples with a less inflated sports count.

Here's the now updated A18-49+ Reruns, Sports, Movies and Specials post. Lots of 2013-14 updates for specific sports & special events also included there.

1 comment:

Spot said...

The biggest difference between Mike & Molly and Rules of Engagement is that CBS actually seem to want Mike & Molly to have a full season unlike Rules. Even held for midseason Mike & Molly had a full 22 episodes

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