|M 8:00, F 8:00, M 8:00||1.2||1.72||2.3||-19%||91||marginal||-10%||detail|
Rating the Ratings: For much of the season, Bones appeared headed for one of its most impressive seasons. As of its last fall Monday episode on November 11, it was down just 2% year-to-year, perhaps benefiting from a pairing with the strong newbie Sleepy Hollow. Then it shook off a slow start on Friday to become one of its network's strongest Friday performers ever, delivering mid-to-high 1's. But it all fell apart with Bones' second in-season move, back to Monday to lead into fast-bleeding The Following. The show essentially saw no growth from what it had been getting on Friday, making it a less valuable player (and nearly 25% below its spring 2013 level). So a B+ player in the fall/winter performed at closer to a D level in the spring.
I give Bones some grading benefit of the doubt because I do think the scheduling jerk-around was bad for the show, as was the network's general meltdown. But even if it had a good reason, the damage may have been done. Will it be able to improve upon its recent mid-1's in yet another move to Thursday this fall? Grade: B-.
Here's the now updated War of 18-49 post for Bones.