Wednesday, June 11, 2014

War of 18-49 Update, Parenthood (2013-14)


Let's take a look at the 2013-14 season (the fifth overall) of Parenthood on NBC.

Timeslot Lo Avg Hi y2y A18-49+ Label y2y Results
Thursday 10:001.1 1.271.6 -31%67flop -23% detail

Rating the Ratings: After four seasons in the Tuesday 10/9c hour, Parenthood's first move was not a positive one. It didn't do that badly with 1.6 and 1.5 in its first couple weeks, leading out of a disappointing yet still viable The Michael J. Fox Show. But Fox moved into clear failure territory starting in week three, and so Parenthood ended up with a lead-in that was actually considerably worse than last year's failed The New Normal. Its low 1's were usually enough to count as growth vs. that lead-in, and it also had to compete with Scandal, the strongest 10:00 drama in years. But even considering the very rough timeslot, a 31% year-to-year drop was disappointing. That made even a short final season renewal into an uncertainty, and it was actually the very last scripted renewal of the pre-upfront week. As in shortened seasons past, it'll be back in the fall and out of the way for midseason. Grade: D.

Here's the now updated War of 18-49 post for Parenthood.

13 comments:

Spot said...

Are you going to keep the hockey at a True 3.5, or will you be adjusting it for the Belmont lead-in if and when you get a number worth using for this?

Spot said...

I give it a D+, it did not show the resilience it did last year, but it still held on pretty well as MJF completely fell apart. It had a 1.2 with a 1.2 lead in and a 1.2 with a .6 lead in. The thing is last year it had NO competition on Tuesdays at 10. Vegas was below a 2 very quickly and Private Practice was collapsing like crazy. It replaced a collapsing Shonda Rhimes show with one with one on the major upswing.

Spot said...

Finally, I have tons of thoughts on this.
Friday:

Spot said...

I would, but I don't anticipate seeing such a number.

Spot said...

If burn-off Sing Your Face Off is in the same ballpark True-wise as highly-touted (and more expensive) Rising Star, then that's going to be embarrassing for ABC.

There's something amusing about The Tonys and Miss USA going against each other.

Spot said...

So, have they canceled Royal Pains yet?

Also, solid work for The Night Shift, doubly so given its quality.

Spot said...

I agree. This is one of those instances in which it would be funny to compare year to year using TRUE and not raw numbers.


I realize the formula changed last summer so it's probably not apples with apples comparisons, but just for the sake of doing it:
- Last year in TRUE it had a 1.78, which if you put the 11% decline gives it a 1.58
- This year in TRUE it had a 1.54
Practically even!


As much as this is not scientifical and I am probably making a mistake somewhere in here using these numbers like this, my bottom line is that I really feel this is one of those cases in which the timeslot change really justified the decline. I would give it a more generous C/C+ because of that.

Spot said...

I watched Royal Pains for three seasons, but got tired of it after that point. Bummer to see the show still falling, but at the end of the day, the quality was falling too.

Spot said...

Staying steady against the NBA is a good sign, but if other medical melodrama's skews are anything indication, Celebrity Wife swap is probably not that much worse competition

Spot said...

Yes. Same reason I have to say "Law and Order" rather than the much-preferred "Law & Order."

Spot said...

Yes, something as low-rated as Famous in 12 is heavily influenced by rounding. But how the heck did it skew way younger in week 2 (48% to 60% this week)? Is 0.1 worth that much?

Spot said...

A 2.1 ratings proves that people will watch hockey. NBC's contract runs 7 more seasons, so they would be wise to promote and showcase it more.

Spot said...

The gap is much smaller in unrounded numbers (0.22 last week, 0.26 this week), which explains much of it. But I think there was also something weird going on with 7:30 local programming. In the prelims, it had a 0.4 at 8:00 and 0.2 at 8:30, which suggests a bigger boost than usual.

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